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What Is Marketing?

\n\n\t\n\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\t\t \n\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\n\t\t \n\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\t\t \n\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\t\t\t\t \n\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\t\t \n\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\t\t \n\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t \n\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t \n\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t\n\t\t\n\t\n

\n\t\t\t\tÜrün Adı\n\t\t\t	\n\t\t\t\t:\n\t\t\t	\n\t\t\t\tWhat Is Marketing?\n\t\t\t
\n\t\t\t\tYayınevi\n\t\t\t	\n\t\t\t\t:\n\t\t\t	\n\t\t\t\tHarvard Business School Press\n\t\t\t
\n\t\t\t\tYazar\n\t\t\t	\n\t\t\t\t:\n\t\t\t	\n\t\t\t\tAlvin J. Silk\n\t\t\t
\n\t\t\t\tKategori\n\t\t\t	\n\t\t\t\t:\n\t\t\t	\n\t\t\t\tİş Dünyası,Kişisel Gelişim,İş Yönetimi Kişisel Gelişim,Yabancı Dilde Kitaplar\n\t\t\t\t\t \n\t\t\t\t\n\t\t\t
\n\t\t\t\tStok Kodu\n\t\t\t	\n\t\t\t\t:\n\t\t\t	\n\t\t\t\t9781422104606\n\t\t\t
\n\t\t\t\tSayfa Sayısı\n\t\t\t	\n\t\t\t\t:\n\t\t\t	\n\t\t\t\t224\n\t\t\t
\n\t\t\t\tBoyut\n\t\t\t	\n\t\t\t\t:\n\t\t\t	\n\t\t\t\t16.00x24.00\n\t\t\t
\n\t\t\t\tBasım Tarihi\n\t\t\t	\n\t\t\t\t:\n\t\t\t	\n\t\t\t\t2006\n\t\t\t
\n\t\t\t\tKapak Türü\n\t\t\t	\n\t\t\t\t:\n\t\t\t	\n\t\t\t\tKarton Kapak\n\t\t\t
\n\t\t\t\tKağıt Türü\n\t\t\t	\n\t\t\t\t:\n\t\t\t	\n\t\t\t\t2. Hamur\n\t\t\t
\n\t\t\t\tDili\n\t\t\t	\n\t\t\t\t:\n\t\t\t	\n\t\t\t\tİngilizce\n\t\t\t

\n \n

İkinci El

\r\n

This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.

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