{"loaderData":{"0":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1784365951205,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1784365951201,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"},{"dehydratedAt":1784365951205,"state":{"data":{"success":true,"data":[{"id":7,"documentId":"iyq0jq7k052zinaj69e8x93x","flag":true,"description":"Enables the new checkout UI when set to true; falls back to the classic design when false.","name":"UseNewCheckoutDesign","createdAt":"2025-08-11T08:00:52.492Z","updatedAt":"2025-08-27T11:18:43.302Z","publishedAt":"2025-08-27T11:18:43.314Z","platform":"all"},{"id":47,"documentId":"cgb365rzjhkbijx5ksy9i4pw","flag":true,"description":"Kupon Kodu sistemi aktif mi?","name":"isCouponActive","createdAt":"2025-11-01T02:28:23.97Z","updatedAt":"2025-11-12T08:33:57.57Z","publishedAt":"2025-11-12T08:33:57.581Z","platform":"all"},{"id":59,"documentId":"iwz2vziu5k60fe59gx37yrmo","flag":false,"description":"Facebook login-register active","name":"isFacebookLoginActive","createdAt":"2026-01-27T07:30:23.179Z","updatedAt":"2026-01-27T07:30:23.179Z","publishedAt":"2026-01-27T07:30:23.185Z","platform":"all"},{"id":60,"documentId":"wc3lmt5jnhf9sr3ehq944n6d","flag":true,"description":"Ürün kartlarına (productBox'lara), API'dan gelen regular_price (indirimsiz ham fiyat) alanını da entegre edilecektir.\nBu entegrasyonun Feature Toggle ile açılıp/kapanabilmesi için tanımlanmıştır.","name":"showBasketPrice","createdAt":"2025-12-31T07:57:34.473Z","updatedAt":"2026-01-27T08:47:30.024Z","publishedAt":"2026-01-27T08:47:30.032Z","platform":"all"},{"id":95,"documentId":"he73p915evjfdl468pgb4stb","flag":false,"description":"Android şifrelemenin geriye mekanizmasının geriye alınmasını sağlar.","name":"isCryptoBackupActive","createdAt":"2026-02-23T13:15:40.464Z","updatedAt":"2026-02-23T13:15:40.464Z","publishedAt":"2026-02-23T13:15:40.485Z","platform":"android"},{"id":97,"documentId":"s6zg6ds2wzj9stwdmf2r9wy1","flag":true,"description":"AppMetrica analytic sdk'inin açılıp kapanmasını kontrol eder","name":"isAppMetricaActive","createdAt":"2026-02-23T13:16:48.5Z","updatedAt":"2026-02-23T13:16:48.5Z","publishedAt":"2026-02-23T13:16:48.507Z","platform":"all"},{"id":103,"documentId":"kf447ak30bfr1nub9neizgjp","flag":true,"description":"Adres formlarında PttAVM Global kapsamında Bulgaristan eklenmesi. Bu toggle kapalı ise default Türkiye olarak davranır ve ülke seçimi yapılamaz.","name":"isMultipleCountryActive","createdAt":"2026-03-23T14:41:17.114Z","updatedAt":"2026-03-23T21:31:41.353Z","publishedAt":"2026-03-23T21:31:41.364Z","platform":"all"},{"id":104,"documentId":"xyc7mxz6d821jm4gic8eefx4","flag":false,"description":"Satıcıya Soru Sorma Özelliği için ana sayfada duyuru pop-up'ı göstermek için bu toggle aktif olmalıdır.","name":"showQnaAnnouncements","createdAt":"2026-03-13T22:37:10.018Z","updatedAt":"2026-04-06T08:04:08.464Z","publishedAt":"2026-04-06T08:04:08.484Z","platform":"all"},{"id":112,"documentId":"w4doqtv94j9e0uus999brhhx","flag":true,"description":"Google login-register active","name":"isGoogleLoginActive","createdAt":"2026-01-27T07:30:03.593Z","updatedAt":"2026-04-30T10:54:01.5Z","publishedAt":"2026-04-30T10:54:01.513Z","platform":"all"},{"id":114,"documentId":"lsf19v0x7vct4ozpj3ywpip5","flag":false,"description":"Hero Animasyon: Ürün detay ekranına geçerken gösterilen görsel animasyonu","name":"isHeroAnimationActive","createdAt":"2026-06-16T10:38:17.897Z","updatedAt":"2026-06-16T10:38:17.897Z","publishedAt":"2026-06-16T10:38:17.91Z","platform":"all"},{"id":116,"documentId":"ql0n1c5yq750u4n0eb41i5v2","flag":false,"description":"Desktop header'da bulunan mobil app indir kupon kazan componentinin açılıp kapanmasını sağlar","name":"showHeaderCoupon","createdAt":"2026-06-26T11:01:38.489Z","updatedAt":"2026-06-26T11:01:38.489Z","publishedAt":"2026-06-26T11:01:38.506Z","platform":"all"},{"id":120,"documentId":"zyuuht7shbbxlz2p7jd4t5ip","flag":false,"description":"eğer true ise search sayfası internal yerine eski yöntem ile açılır\n\n","name":"isOldSearchListActive","createdAt":"2026-07-13T12:32:38.42Z","updatedAt":"2026-07-16T10:13:21.261Z","publishedAt":"2026-07-16T10:13:21.281Z","platform":"all"}]},"dataUpdateCount":1,"dataUpdatedAt":1784365951205,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["featureToggles"],"queryHash":"[\"featureToggles\"]"}]},"Component":{"displayName":"Loadable"}},"0-0":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1784365951205,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1784365951201,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"},{"dehydratedAt":1784365951205,"state":{"data":{"data":[{"id":90077,"url":"https://www.pttavm.com/kampanyalar/iphone-modelleri-PCA45F0F280525","isActive":true,"imageUrl":"https://cdn-img.pttavm.com/cdn/images/cdn_img_6a58d0177e8b7.jpg","name":"Apple iPhone 17 Modelleri Kaçırılmayacak Fırsatlarla","targetUrl":"pttavm://campaigns?slug=iphone-modelleri-PCA45F0F280525"}]},"dataUpdateCount":1,"dataUpdatedAt":1784365951205,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["masthead"],"queryHash":"[\"masthead\"]"}]},"Component":{"displayName":"Loadable"}},"slug-page":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1784365951879,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1784365951201,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"},{"dehydratedAt":1784365951879,"state":{"data":{"data":{"success":true,"info":{"id":1504309320,"isAdult":false,"item_group_id":1504309320,"name":"Veri Stratejisi","url":"veri-stratejisi-p-1504309320","brand":"Mediacat Kitapları","shortDescription":null,"category":{"id":4054,"name":"Muhasebe","category_slug":"muhasebe-kitaplari","url":"muhasebe-kitaplari","breadcrumb":["Kitap","Ekonomi ve Finans","Muhasebe"],"parent_id":4051},"breadcrumbs":[{"id":"15","name":"Kitap","url":"https://www.pttavm.com/kitap-c-15"},{"id":"4051","name":"Ekonomi ve Finans","url":"https://www.pttavm.com/ekonomi-ve-finans-c-4051"},{"id":"4054","name":"Muhasebe","url":"https://www.pttavm.com/muhasebe-kitaplari-c-4054"},{"id":"0","name":"Mediacat Kitapları Muhasebe","url":"https://www.pttavm.com/mediacat-kitaplari/muhasebe-kitaplari-c-4054"}],"warranty_months":0,"buyback":false,"stock":1,"isPurchasable":true,"isVariantPurchasable":true,"isFavorited":false,"imageUrl":"https://cdn-s3.pttavm.com/pimages/592/150/430/9acb49f0-e23a-40b7-a38a-a9a1a04ea7ee.webp","comment":{"count":0,"text":"0 yorum","rate":"0.0"},"merchant":{"id":"305614","name":"btubilisim","rate":"%58.4"},"externalSource":{"barcode":"9786052314098","brand":"Mediacat Kitapları","catalogBarcode":null,"isVariant":false}},"cart":{"price":{"currency":"TL","originalPrice":609.45,"regularPrice":655.32,"discountedPrice":609.45,"originalPriceText":"609,45 TL","discountedPriceText":"609,45 TL","regularPriceText":"655,32 TL","discountRate":0,"isPriceDiscounted":true,"discountedLabelText":"İndirimli Ürün","discountedRateText":null,"discountedRateTextColor":null,"discountedLabelTextColor":null},"addToCart":{"text":"Sepete Ekle","textColor":"#FFFFFF","backgroundColor":"#2C21ED"}},"seo":{"jsonLd":[{"@context":"https://schema.org","@type":"Product","name":"Veri Stratejisi","description":null,"sku":"1504309320","mpn":"1504309320","brand":{"@type":"Brand","name":"btubilisim"},"category":"Muhasebe","url":"https://www.pttavm.com/veri-stratejisi-p-1504309320","image":["https://cdn-s3.pttavm.com/pimages/592/150/430/9acb49f0-e23a-40b7-a38a-a9a1a04ea7ee.webp"],"offers":{"@type":"Offer","price":609.45,"priceCurrency":"TRY","availability":"https://schema.org/InStock","seller":{"@type":"Organization","name":"btubilisim"},"highPrice":655.32,"lowPrice":609.45,"shippingDetails":{"@type":"OfferShippingDetails","shippingRate":{"@type":"MonetaryAmount","value":81.25,"currency":"TRY"}}},"review":null,"warranty":null,"itemCondition":"https://schema.org/NewCondition","additionalProperty":[{"@type":"PropertyValue","name":"External Source","value":"Mediacat Kitapları"},{"@type":"PropertyValue","name":"External ID","value":"9786052314098"}]},{"@context":"https://schema.org","@type":"Organization","name":"btubilisim","url":"https://www.pttavm.com/btubilisim","logo":"","aggregateRating":{"@type":"AggregateRating","ratingValue":2.9,"reviewCount":26,"bestRating":5,"worstRating":1}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https://www.pttavm.com"},{"@type":"ListItem","position":2,"name":"Kitap","item":"https://www.pttavm.com/kitap-c-15"},{"@type":"ListItem","position":3,"name":"Ekonomi ve Finans","item":"https://www.pttavm.com/ekonomi-ve-finans-c-4051"},{"@type":"ListItem","position":4,"name":"Muhasebe","item":"https://www.pttavm.com/muhasebe-kitaplari-c-4054"},{"@type":"ListItem","position":5,"name":"Veri Stratejisi","item":"https://www.pttavm.com/veri-stratejisi-p-1504309320"}]},{"@context":"https://schema.org","@type":"WebSite","name":"PTTAVM","url":"https://www.pttavm.com","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.pttavm.com/arama?q={search_term_string}"},"query-input":"required name=search_term_string"}}]},"components":[{"type":"Row","typeId":16,"isSelected":false,"data":{"columns":[{"content":[{"type":"Images","typeId":4,"isSelected":false,"data":{"images":[{"original":"https://cdn-s3.pttavm.com/pimages/592/150/430/9acb49f0-e23a-40b7-a38a-a9a1a04ea7ee.webp","thumbnail":"https://cdn-s3.pttavm.com/pimages/170/150/430/9acb49f0-e23a-40b7-a38a-a9a1a04ea7ee.webp"}],"badges":[],"imageCount":1},"sortId":0,"id":"nested-920-Images"}]},{"content":[{"type":"Summary","typeId":3,"isSelected":false,"data":{"title":"Veri Stratejisi","maxLines":2,"reviews":{"ratingIcon":null,"rating":0,"formattedRating":"0.0","reviewCount":0,"formattedReviewCount":"(0)","emptyCommentText":"Bu ürüne henüz yorum yapılmadı."}},"sortId":0,"id":"nested-921-Summary"},{"type":"Variant","typeId":14,"isSelected":false,"data":[],"sortId":2,"id":"nested-921-Variant"},{"type":"ShippingInfo","typeId":18,"isSelected":false,"data":{"shipPrice":81.25,"isFreeShipping":false,"kargomat":false,"cashOnDelivery":false},"sortId":3,"id":"nested-921-ShippingInfo"},{"type":"Regional","typeId":10,"isSelected":false,"data":{"regional":{"status":0,"isRegionalMerchant":false,"icon":null,"infoText":"Bu ürünün satıcısı sadece aşağıdaki şehirlere teslimat yapabiliyor:","provinces":""}},"sortId":5,"id":"nested-921-Regional"},{"type":"Coupons","typeId":26,"isSelected":false,"data":{"listType":"Pdp","categoryId":4054,"brandId":1260268,"merchantId":305614,"productId":1504309320},"sortId":6,"id":"nested-921-Coupons"}]}],"display":null},"sortId":0,"id":"row-summary"},{"type":"AddToCart","typeId":17,"isSelected":false,"data":{"price":{"currency":"TL","originalPrice":609.45,"regularPrice":655.32,"discountedPrice":609.45,"originalPriceText":"609,45 TL","discountedPriceText":"609,45 TL","regularPriceText":"655,32 TL","discountRate":0,"isPriceDiscounted":true,"discountedLabelText":"İndirimli Ürün","discountedRateText":null,"discountedRateTextColor":null,"discountedLabelTextColor":null},"addToBasket":{"text":"Sepete Ekle","textColor":"#FFFFFF","backgroundColor":"#2C21ED"},"shoppingLoan":null,"shipment":{"icon":null,"text":"5 gün içinde kargoda"},"installment":{"icon":null,"text":"Üründe taksit avantajı var."},"merchant":{"name":"btubilisim","ratings":{"rating":58.4,"formattedRating":"58.4"},"isAskMerchantButtonActive":true,"shopId":305614,"slug":"btubilisim","isRegionalMerchant":false,"isNewMerchant":false},"otherMerchant":null},"sortId":1,"id":"52861971-e69a-487c-9e42-551f684ecbf2"},{"type":"Row","typeId":16,"isSelected":false,"data":{"columns":[{"content":[{"type":"Description","typeId":24,"isSelected":false,"data":{"title":"Ürün Açıklaması","description":"Yeterince veriniz var mı? Evet mi? Harika!

Peki nasıl kullanacağınızı biliyor musunuz?

Büyük Veri İş Başında kitabıyla verinin iş dünyasındaki uygulamalarını gözler önüne seren Bernard Marr, bu kez hayati bir konuyu, veriyi en iyi şekilde kullanmak için nasıl stratejiler geliştirilmesi gerektiğini ele alıyor. Temel tezi ise şu: Verinin iş yaşamını devrimci bir şekilde dönüştürdüğü koşullarda, veriyi bir strateji varlığı olarak gören şirketler yaşamını sürdürebilecek.

Stratejik veri ihtiyaçlarınızı nasıl tanımlayacağınızı, topladığınız veriyi karar alma süreçlerinde nasıl kullanacağınızı, Nesnelerin İnterneti’nin dünyasında nasıl kazanç sağlayabileceğinizi gerçek yaşamdan alınma vaka incelemeleriyle anlatan Veri Stratejisi, iş değerlerini tazelemek ve rekabet avantajı kazanmak isteyenler için!

Ürün Adı: Veri Stratejisi
Ürün Kodu: 9786052314098
Yazar: Bernard Marr
Basım Yılı: 2018
Kapak Türü: Karton Kapak
Sayfa Sayısı: 258
Kağıt Cinsi: 2. Hamur
Çevirmen: Başak Gündüz","properties":[{"name":"Marka","value":"Mediacat Kitapları"}]},"sortId":0,"id":"nested-922-Description"},{"type":"Reviews","typeId":8,"isSelected":false,"data":{"title":"Değerlendirmeler","ratingSummary":null,"aiSummary":null,"items":null,"emptyText":"Henüz bir değerlendirme yapılmamış."},"sortId":1,"id":"nested-922-Reviews"},{"type":"ProductQuestions","typeId":27,"isSelected":false,"data":{"questionItems":[],"totalQuestionCount":0},"sortId":2,"id":"nested-922-ProductQuestions"},{"type":"InstallmentOptions","typeId":20,"isSelected":false,"data":{"title":"Taksit Seçenekleri","icon":"https://img.pttavm.com/frontend/pdp-icons/credit_card_Rounded.png","maxInstallment":0,"isGold":false},"sortId":3,"id":"nested-922-InstallmentOptions"},{"type":"ShoppingLoan","typeId":21,"isSelected":false,"data":{"title":"Alışveriş Kredisi","icon":"https://img.pttavm.com/frontend/pdp-icons/approval_delegation_Rounded.png"},"sortId":4,"id":"nested-922-ShoppingLoan"},{"type":"CancellationAndRefund","typeId":23,"isSelected":false,"data":{"title":"İptal ve İade","icon":"https://img.pttavm.com/frontend/pdp-icons/undo_Rounded.png"},"sortId":5,"id":"nested-922-CancellationAndRefund"}]}],"display":null},"sortId":2,"id":"tabComponent-1"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank1","source":null,"display":{"id":3153,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Benzer Ürünler","iconUrl":null,"aspectRatio":null,"button":{"id":3125,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":3,"id":"5c4b74ab-8241-4b10-b731-b5f8d0b29d66"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank2","source":null,"display":{"id":3154,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Kategorinin Çok Satanları","iconUrl":null,"aspectRatio":null,"button":{"id":3126,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":4,"id":"f98e292f-99d9-4cc9-87b9-6e18459bf012"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank3","source":null,"display":{"id":3155,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Kategorinin Çok Bakılanları","iconUrl":null,"aspectRatio":null,"button":{"id":3127,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":5,"id":"87acb1b4-2d49-4080-89bc-9372ced22ea8"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank4","source":null,"display":{"id":3156,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Sıklıkla Birlikte Alınanlar","iconUrl":null,"aspectRatio":null,"button":{"id":3128,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":6,"id":"44d310ed-819a-4b9e-97c5-1dd7b1c1f39d"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank5","source":null,"display":{"id":3157,"backgroundColor":"#F6F5FD","titleColor":"#212324","title":"Son Gezdiğin Ürünler","iconUrl":null,"aspectRatio":null,"button":{"id":3129,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":7,"id":"6c730031-3cc2-4cab-870e-8c943ddb1991"}]},"success":true},"dataUpdateCount":1,"dataUpdatedAt":1784365951879,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["productDetail","1504309320",false],"queryHash":"[\"productDetail\",\"1504309320\",false]"}]},"Component":{"displayName":"Loadable"}},"0-0-14-0":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1784365951202,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1784365951201,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"}]},"Component":{"displayName":"Loadable"}}},"actionData":null,"errors":null}