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Birinci Bölüm: Temel Bilgiler ve Kavramlar Ikinci Bölüm: Uluslararasi Pazarlama Faaliyetlerinin Planlamasi Üçüncü Bölüm: Uluslararasi Tüketici Davranislari Dördüncü Bölüm: Uluslararasi Mal Politikalari Besinci Bölüm: Uluslararasi Fiyatlandirma Kararlari ve Ödeme Sekilleri Altinci Bölüm: Uluslararasi Pazarlama Dagitim Kanallarinin Seçimi Yedinci Bölüm: Uluslararasi Pazarlamada Tutundurma Vasitalari ve kararlari Sekizinci Bölüm: Uluslararasi Pazarlamada Örgütlenme ve KontrolDokuzuncu Bölüm: Uluslararasi Pazarlama Arastirmalari

Ürün Adı: Uluslararası Pazarlama Yönetimi
Ürün Kodu: 9786052423400
Yazar: Mehmet Karafakıoğlu
Basım Yılı: 2019
Kapak Türü: Karton Kapak
Sayfa Sayısı: 330
Kağıt Cinsi: 1. Hamur
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