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Türkiye’nin İhracata Başlama Serüveni...

1972 yılında Enka Pazarlama’yı kuran Şerif Egeli, bu kitapta Türkiye’de ihracatın nasıl başlayıp geliştiğini anlatıyor. Yıllık toplam ihracatın bir milyar doların altında olduğu, başta sanayi üreticilerimiz olmak üzere dünya üzerinde kimsenin Türkiye’nin ihracat yapabileceğine inanmadığı günlerden bugün 250 milyar dolar dışsatım hacmine ulaşılmasının temellerini atan insanların renkli hikâyeleri yer alıyor. Kitapta Şerif Egeli’nin hayat hikâyesini okurken Japonya’dan Çin ve Pakistan’a, Irak, İran ve Ürdün’den Suudi Arabistan, Cezayir ve Libya’ya, Rusya’dan İngiltere ve Amerika’ya uzanan bir yolculuğa çıkacak, dünya üzerindeki yetmiş yedi milletin tüccarlarıyla pazarlık etmenin püf noktalarını da bulacaksınız.

Ürün Adı: Türkiye'yi 'Satan' Adam
Ürün Kodu: 9789751421944
Yazar: Şerif Egeli
Basım Yılı: 2024
Kapak Türü: Karton Kapak
Sayfa Sayısı: 200
Kağıt Cinsi: 2. Hamur
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