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Stratejik marka yönetimi, iş dünyasında firmaların kendilerini farklılaştırabilmeleri ve rekabet avantajı elde edebilmeleri için kritik bir öneme sahip. Fakat bu süreç sadece teknik bilgiden ibaret değil. Her marka kendi hikâyesini anlatır. Kimi zaman yenilikçi bir teknolojiyi, kimi zaman ise köklü bir geçmişi yansıtır. Ama her zaman özgün ve kendine has bir karaktere sahiptir. Kitapta markaların doğuşundan, büyümesine ve dönüşümüne kadar olan yolculuklarını inceleyecek, gerçek hayat örnekleriyle stratejik yaklaşımların nasıl hayata geçirildiğini göreceksiniz.

Hızla değişen dijital çağda markaların nasıl evrildiğini, sosyal medya ve dijital pazarlama stratejilerinin marka yönetimine olan etkilerini tartışacağız. Teknolojinin getirdiği yenilikler ve karşılaşılan zorluklar karşısında markaların nasıl ayakta kaldığını ve geliştiğini keşfedeceksiniz.

Ürün Adı: Stratejik Marka Yönetimi
Ürün Kodu: 9786256286276
Yazar: Kağan Kaya
Basım Yılı: 2024
Kapak Türü: Karton Kapak
Sayfa Sayısı: 288
Kağıt Cinsi: 2. Hamur
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