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Yazar Kim Hvidkjaer, 19 yaşında ilk şirketini kurmuş, 29 yaşında milyoner olmuş, kısa süre sonra ise ortalama bir insanın ömür boyu kazanacağından daha fazlasını kaybederek iflas etmiş ödüllü bir girişimci ve yatırımcı. Kendi batırdığı girişimlerden, 25 yıla yayılan startup tecrübelerinden ve 160.000’den fazla başarısız şirketin analizinden süzdüğü bu çalışmada, başarısızlığın nasıl göründüğünü, hangi hatalarla geldiğini ve neden çoğu zaman “kaçınılabilir” olduğunu anlatıyor.

Bu bir motivasyon kitabı değil. “Tutkunu takip et, her şey yoluna girer,” masalı hiç değil. Bu kitap, işinizi nasıl batıracağınızı anlatıyor. Çünkü ancak bunu bilirseniz, batırmamayı öğrenebilirsiniz. Bir startup kurmayı düşünüyorsanız ya da çoktan mayın tarlasına girdiyseniz, Startup’ınızı Nasıl Batırırsınız’ı okumamak yapacağınız ilk büyük hata olabilir.

Ürün Adı: Startup’ınızı Nasıl Batırırsınız?
Ürün Kodu: 9786255700957
Yazar: Kim Hvidkjaer
Basım Yılı: 2026
Kapak Türü: Karton Kapak
Sayfa Sayısı: 420
Kağıt Cinsi: 2. Hamur
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