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Korkusuz ve azimli bir rakip nasıl dikkate alınması gereken bir güce dönüştü?

Samsung kırk yıl önce, üçüncü dünya ekonomisine sahip geri kalmış bir ülkede şeker, kâğıt ve gübre üreten basit bir tarım şirketiydi. Ancak bilgisayar devriminin yükselişiyle, şirketin başkanı Lee Byung-chul cesur bir deneye girişti: Samsung’u en büyük bilgisayar çipleri tedarikçilerden biri haline getirme. Bu milyon dolarlık planın inanılmaz büyük riskleri vardı. Fakat genç Steve Jobs büyüsü altına girmiş olan Lee, bir teknoloji imparatorluğu yaratmayı kafasına koymuştu. Bu kitapta, Samsung’un teknoloji devi olma yolunda verdiği savaşın arka planında yaşananlara şahit oluyoruz. Samsung bugün, Apple’ın iPhone’u için en önemli tedarikçilerden biridir ve kendi ürünü olan Galaxy cep telefonları iPhone telefonlardan çok daha fazla satıyor. Onyıllar boyunca bir inovasyon lideri olarak görülmeyen Samsung bugün dünya çapında teknoloji pazarının lideri konumunda.

Cain, yıllar boyunca yayımlanan raporlara ve hem şirket içinden hem de dışından sayısız kaynağa dayanarak, hiç kimsenin bilmediği bu dev şirketin önündeki esrar perdesini aralıyor.

“Samsung’un Yükselişi, üç nesle yayılmış aile entrikaları, zimmete para geçirme olayları, rüşvet, yolsuzluk, fuhuş ve benzeri kötülüklerin kol gezdiği bir gerilim romanı gibi okunuyor… Son derece bilgilendirici.” —Wall Street Journal

“Samsung’un hikâyesinin canlı ve dengeli bir anlatımı.” —New York Times Book Review

“Sürükleyici bir anlatım… Cain ne yaptığını biliyor.” —Financial Times
“Samsung’un Yükselişi’nde Cain, hırsları ve yapısal özellikleriyle bugün dijital hayatlarımıza tahayyül bile edemeyeceğimiz biçimde yön veren Güney Kore’nin gizemli teknoloji devine isabetli ve keyifli bir ışık tutuyor.” —Brad Stone, Aradığın Her Şey: Jeff Bezos ve Amazon Çağı’nın yazarı

“2020’nin En İyi Teknoloji Kitapları listesindeki en sürükleyici kitap.” —Cult of Mac

“Dünya üzerindeki en gizemli ve etkili şirketlerden birisine etraflı bir bakış sunuyor.” —The Verge

“Cain Samsung’un dramasını mükemmel biçimde yakalıyor… Lafını esirgemiyor, rekabetin, baskının ve çatışan egoların kanayan yarasına parmak basıyor, zaman zaman kaçınılmaz olarak bulanık, ancak yine de heyecan verici bir güncel tarih anlatımı.” —Forbes

“Girişimciliğin ölçüsüz cesaretinin skandalların, kan davalarının ve politik entrikaların acı veren iş alışkanlıklarına karıştığı hikâyesi.” —The Economist

Ürün Adı: Samsung’un Yükselişi
Ürün Kodu: 9786258489477
Yazar: Geoffrey Cain
Basım Yılı: 2022
Kapak Türü: Karton Kapak
Sayfa Sayısı: 440
Kağıt Cinsi: 2. Hamur
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