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Dünya, büyük bir dönüşümün eşiğinde değil; tam da o dönüşümün merkezinde yer alıyor.
Sürdürülebilirlik, artık sadece raporlarda geçen bir kavram ya da kurumsal bir “moda” olmanın ötesine geçerek, markaların varoluş mücadelesinin temel taşı haline geldi.
“Reklamda Sürdürülebilirlik Mesajlarının Kullanımı”, reklamın o ışıltılı dünyası ile dünyanın en yalın ve hayati ihtiyacı olan “sürdürülebilirlik” arasındaki o karmaşık ama bir o kadar da umut verici ilişkiyi anlamlandırma çabasından doğdu.
Bu çalışma, reklamın sadece bir tüketim tetikleyicisi değil, aynı zamanda bir değer üretim aracı ve toplumsal dönüşümün öncüsü olabileceğini söylüyor. Ayrıca geleceği inşa edecek olan Z kuşağının; samimiyet, şeffaflık ve somut fayda bekleyen dünyasına bir pencere açmaya çalışıyor.

Ürün Adı: Reklamda Sürdürebilirlik
Ürün Kodu: 9786258621068
Yazar: Müberra Oflaz
Basım Yılı: 2026
Kapak Türü: Karton Kapak
Sayfa Sayısı: 352
Kağıt Cinsi: 2. Hamur
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