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Ne yazık ki sadece bir teoriyi okuyup öğrenerek reklamların insan davranışını nasıl yönlendirdiğini anlamak mümkün değildir. Tüm teorik çalışmaları, yaklaşımları bilerek tümünden bir sonuca ulaşmak, hangi reklam kararını veriyorsak ilgili teoriden o kararla ilgili bölümü almak en doğrusudur. Şu an itibariyle reklamları anlamanın ve etkili reklam yapmanın da başka bir yolu yoktur. Bu nedenle bu kitapta reklamları anlamamıza yarayacak en önemli 13 reklam teorisini bir araya getirdik. 13 teori de anlaşılır bir dille reklamların nasıl çalıştığını anlatıyorlar. Sadece geleneksel medya reklamlarının değil internet ve sosyal ağ reklamlarının da nasıl çalıştığını ayrıntıları ile ortaya koyuyorlar.
Reklam konusunu daha iyi anlamak, bu konuda araştırma yapabilmek, daha iyi uygulamacı olmak isteyenler bu kitabı okumalılar. Reklamın sadece izleyicileri dahi farklı disiplinlerden gelen bu 13 teoriyi öğrenerek çok daha iyi izleyici olabilirler. Reklam teorilerinin hemen hemen hepsinin aynı zamanda birer ikna teorisi olduğunu da unutmamak gerekir. Reklamın ana temeli iknaya dayanır. Hangi eylemin temeli iknaya dayanmaz ki?

Ürün Adı: Reklam Teorileri
Ürün Kodu: 9786056785115
Yazar: Prof. Dr. Ali Atıf Bir Prof. Dr. Kemal Süher
Basım Yılı: 2017
Kapak Türü: Karton Kapak
Sayfa Sayısı: 424
Kağıt Cinsi: 2. Hamur
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