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Dijital du¨nya artık yalnızca bir iletişim aracı değil, o kimliğimizin ve algımızın merkezi, sahnesi konumuna gelmiş durumda. Peki, bu sahnede nasıl göru¨nu¨yoruz?
Prestij 2.0, iletişim psikolojisi ve sosyolojisinden pazarlama stratejilerine, marka yönetiminden kriz iletişimine uzanan kapsamlı bir yol haritası sunuyor.
İletişim du¨nyasında yirmi yılı aşkın deneyimiyle Esad Sivri, geleneksel medyadan dijitale geçişin oluşturduğu fırsat ve riskleri, gerçek örnekler ve analizlerle ortaya koyarken iletişimin mutfağını okura aralıyor.
Markalar, kurumlar, girişimciler ve dijital çağın tu¨m aktörleri için...
Prestij 2.0 yalnızca nasıl göru¨neceğinizi değil, nasıl hatırlanacağınızı da sorgulatacak.

Ürün Adı: Prestij 2.0
Ürün Kodu: 9786256792258
Yazar: Esad Sivri
Basım Yılı: 2025
Kapak Türü: Karton Kapak
Sayfa Sayısı: 144
Kağıt Cinsi: 2. Hamur
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