{"loaderData":{"0":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1784914533518,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1784914533514,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"},{"dehydratedAt":1784914533518,"state":{"data":{"success":true,"data":[{"id":7,"documentId":"iyq0jq7k052zinaj69e8x93x","flag":true,"description":"Enables the new checkout UI when set to true; falls back to the classic design when false.","name":"UseNewCheckoutDesign","createdAt":"2025-08-11T08:00:52.492Z","updatedAt":"2025-08-27T11:18:43.302Z","publishedAt":"2025-08-27T11:18:43.314Z","platform":"all"},{"id":47,"documentId":"cgb365rzjhkbijx5ksy9i4pw","flag":true,"description":"Kupon Kodu sistemi aktif mi?","name":"isCouponActive","createdAt":"2025-11-01T02:28:23.97Z","updatedAt":"2025-11-12T08:33:57.57Z","publishedAt":"2025-11-12T08:33:57.581Z","platform":"all"},{"id":59,"documentId":"iwz2vziu5k60fe59gx37yrmo","flag":false,"description":"Facebook login-register active","name":"isFacebookLoginActive","createdAt":"2026-01-27T07:30:23.179Z","updatedAt":"2026-01-27T07:30:23.179Z","publishedAt":"2026-01-27T07:30:23.185Z","platform":"all"},{"id":60,"documentId":"wc3lmt5jnhf9sr3ehq944n6d","flag":true,"description":"Ürün kartlarına (productBox'lara), API'dan gelen regular_price (indirimsiz ham fiyat) alanını da entegre edilecektir.\nBu entegrasyonun Feature Toggle ile açılıp/kapanabilmesi için tanımlanmıştır.","name":"showBasketPrice","createdAt":"2025-12-31T07:57:34.473Z","updatedAt":"2026-01-27T08:47:30.024Z","publishedAt":"2026-01-27T08:47:30.032Z","platform":"all"},{"id":95,"documentId":"he73p915evjfdl468pgb4stb","flag":false,"description":"Android şifrelemenin geriye mekanizmasının geriye alınmasını sağlar.","name":"isCryptoBackupActive","createdAt":"2026-02-23T13:15:40.464Z","updatedAt":"2026-02-23T13:15:40.464Z","publishedAt":"2026-02-23T13:15:40.485Z","platform":"android"},{"id":97,"documentId":"s6zg6ds2wzj9stwdmf2r9wy1","flag":true,"description":"AppMetrica analytic sdk'inin açılıp kapanmasını kontrol eder","name":"isAppMetricaActive","createdAt":"2026-02-23T13:16:48.5Z","updatedAt":"2026-02-23T13:16:48.5Z","publishedAt":"2026-02-23T13:16:48.507Z","platform":"all"},{"id":103,"documentId":"kf447ak30bfr1nub9neizgjp","flag":true,"description":"Adres formlarında PttAVM Global kapsamında Bulgaristan eklenmesi. Bu toggle kapalı ise default Türkiye olarak davranır ve ülke seçimi yapılamaz.","name":"isMultipleCountryActive","createdAt":"2026-03-23T14:41:17.114Z","updatedAt":"2026-03-23T21:31:41.353Z","publishedAt":"2026-03-23T21:31:41.364Z","platform":"all"},{"id":104,"documentId":"xyc7mxz6d821jm4gic8eefx4","flag":false,"description":"Satıcıya Soru Sorma Özelliği için ana sayfada duyuru pop-up'ı göstermek için bu toggle aktif olmalıdır.","name":"showQnaAnnouncements","createdAt":"2026-03-13T22:37:10.018Z","updatedAt":"2026-04-06T08:04:08.464Z","publishedAt":"2026-04-06T08:04:08.484Z","platform":"all"},{"id":112,"documentId":"w4doqtv94j9e0uus999brhhx","flag":true,"description":"Google login-register active","name":"isGoogleLoginActive","createdAt":"2026-01-27T07:30:03.593Z","updatedAt":"2026-04-30T10:54:01.5Z","publishedAt":"2026-04-30T10:54:01.513Z","platform":"all"},{"id":116,"documentId":"ql0n1c5yq750u4n0eb41i5v2","flag":false,"description":"Desktop header'da bulunan mobil app indir kupon kazan componentinin açılıp kapanmasını sağlar","name":"showHeaderCoupon","createdAt":"2026-06-26T11:01:38.489Z","updatedAt":"2026-06-26T11:01:38.489Z","publishedAt":"2026-06-26T11:01:38.506Z","platform":"all"},{"id":120,"documentId":"zyuuht7shbbxlz2p7jd4t5ip","flag":false,"description":"eğer true ise search sayfası internal yerine eski yöntem ile açılır\n\n","name":"isOldSearchListActive","createdAt":"2026-07-13T12:32:38.42Z","updatedAt":"2026-07-16T10:13:21.261Z","publishedAt":"2026-07-16T10:13:21.281Z","platform":"all"},{"id":121,"documentId":"lsf19v0x7vct4ozpj3ywpip5","flag":true,"description":"Hero Animasyon: Ürün detay ekranına geçerken gösterilen görsel animasyonu","name":"isHeroAnimationActive","createdAt":"2026-06-16T10:38:17.897Z","updatedAt":"2026-07-23T12:52:27.53Z","publishedAt":"2026-07-23T12:52:27.545Z","platform":"all"}]},"dataUpdateCount":1,"dataUpdatedAt":1784914533518,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["featureToggles"],"queryHash":"[\"featureToggles\"]"}]},"Component":{"displayName":"Loadable"}},"0-0":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1784914533518,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1784914533514,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"},{"dehydratedAt":1784914533518,"state":{"data":{"data":[{"id":90077,"url":"https://www.pttavm.com/kampanyalar/ceptel-firsat","isActive":true,"imageUrl":"https://cdn-img.pttavm.com/cdn/images/cdn_img_6a605cf0f134d.jpg","name":"Cep Telefonu ve Aksesuarlarda Kaçırılmayacak Fiyatlar","targetUrl":"pttavm://campaigns?slug=ceptel-firsat"}]},"dataUpdateCount":1,"dataUpdatedAt":1784914533518,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["masthead"],"queryHash":"[\"masthead\"]"}]},"Component":{"displayName":"Loadable"}},"slug-page":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1784914534229,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1784914533514,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"},{"dehydratedAt":1784914534229,"state":{"data":{"data":{"success":true,"info":{"id":1366358132,"isAdult":false,"item_group_id":1366358132,"name":"Pazarlama ve Dijital Dönüşüm","url":"pazarlama-ve-dijital-donusum-p-1366358132","brand":"Alfa Yayınları","shortDescription":null,"category":{"id":4052,"name":"Ekonomi ve Finans","category_slug":"ekonomi-ve-finans-kitaplari","url":"ekonomi-ve-finans-kitaplari","breadcrumb":["Kitap","Ekonomi ve Finans","Ekonomi ve Finans"],"parent_id":4051},"breadcrumbs":[{"id":"15","name":"Kitap","url":"https://www.pttavm.com/kitap-c-15"},{"id":"4051","name":"Ekonomi ve Finans","url":"https://www.pttavm.com/ekonomi-ve-finans-c-4051"},{"id":"4052","name":"Ekonomi ve Finans","url":"https://www.pttavm.com/ekonomi-ve-finans-kitaplari-c-4052"},{"id":"0","name":"Alfa Yayınları Ekonomi ve Finans","url":"https://www.pttavm.com/alfa-yayinlari/ekonomi-ve-finans-kitaplari-c-4052"}],"warranty_months":0,"buyback":false,"stock":3,"isPurchasable":true,"isVariantPurchasable":true,"isFavorited":false,"imageUrl":"https://cdn-s3.pttavm.com/pimages/592/136/635/84cda77e-2a70-4c7e-aa0e-63fc3b0dc7d1.webp","comment":{"count":0,"text":"0 yorum","rate":"0.0"},"merchant":{"id":"49011","name":"bebekokusu","rate":"%74.0"},"externalSource":{"barcode":"9786254498596","brand":"Alfa Yayınları","catalogBarcode":null,"isVariant":false}},"cart":{"price":{"currency":"TL","originalPrice":513.62,"regularPrice":552.28,"discountedPrice":513.62,"originalPriceText":"513,62 TL","discountedPriceText":"513,62 TL","regularPriceText":"552,28 TL","discountRate":0,"isPriceDiscounted":true,"discountedLabelText":"İndirimli Ürün","discountedRateText":null,"discountedRateTextColor":null,"discountedLabelTextColor":null},"addToCart":{"text":"Sepete Ekle","textColor":"#FFFFFF","backgroundColor":"#2C21ED"}},"seo":{"jsonLd":[{"@context":"https://schema.org","@type":"Product","name":"Pazarlama ve Dijital Dönüşüm","description":null,"sku":"1366358132","mpn":"1366358132","brand":{"@type":"Brand","name":"bebekokusu"},"category":"Ekonomi ve Finans","url":"https://www.pttavm.com/pazarlama-ve-dijital-donusum-p-1366358132","image":["https://cdn-s3.pttavm.com/pimages/592/136/635/84cda77e-2a70-4c7e-aa0e-63fc3b0dc7d1.webp"],"offers":{"@type":"Offer","price":513.62,"priceCurrency":"TRY","availability":"https://schema.org/InStock","seller":{"@type":"Organization","name":"bebekokusu"},"highPrice":552.28,"lowPrice":513.62,"shippingDetails":{"@type":"OfferShippingDetails","shippingRate":{"@type":"MonetaryAmount","value":81.25,"currency":"TRY"}}},"review":null,"warranty":null,"itemCondition":"https://schema.org/NewCondition","additionalProperty":[{"@type":"PropertyValue","name":"External Source","value":"Alfa Yayınları"},{"@type":"PropertyValue","name":"External ID","value":"9786254498596"}]},{"@context":"https://schema.org","@type":"Organization","name":"bebekokusu","url":"https://www.pttavm.com/bebekokusu","logo":"https://cdn-merchant.pttavm.com/merchant-asset/merchant/37b135a5-c787-4fb2-8b01-d85f6fc9f304/49011.jpg","aggregateRating":{"@type":"AggregateRating","ratingValue":3.7,"reviewCount":193,"bestRating":5,"worstRating":1}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https://www.pttavm.com"},{"@type":"ListItem","position":2,"name":"Kitap","item":"https://www.pttavm.com/kitap-c-15"},{"@type":"ListItem","position":3,"name":"Ekonomi ve Finans","item":"https://www.pttavm.com/ekonomi-ve-finans-c-4051"},{"@type":"ListItem","position":4,"name":"Ekonomi ve Finans","item":"https://www.pttavm.com/ekonomi-ve-finans-kitaplari-c-4052"},{"@type":"ListItem","position":5,"name":"Pazarlama ve Dijital Dönüşüm","item":"https://www.pttavm.com/pazarlama-ve-dijital-donusum-p-1366358132"}]},{"@context":"https://schema.org","@type":"WebSite","name":"PTTAVM","url":"https://www.pttavm.com","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.pttavm.com/arama?q={search_term_string}"},"query-input":"required name=search_term_string"}}]},"components":[{"type":"Row","typeId":16,"isSelected":false,"data":{"columns":[{"content":[{"type":"Images","typeId":4,"isSelected":false,"data":{"images":[{"original":"https://cdn-s3.pttavm.com/pimages/592/136/635/84cda77e-2a70-4c7e-aa0e-63fc3b0dc7d1.webp","thumbnail":"https://cdn-s3.pttavm.com/pimages/170/136/635/84cda77e-2a70-4c7e-aa0e-63fc3b0dc7d1.webp"}],"badges":[],"imageCount":1},"sortId":0,"id":"nested-920-Images"}]},{"content":[{"type":"Summary","typeId":3,"isSelected":false,"data":{"title":"Pazarlama ve Dijital Dönüşüm","maxLines":2,"reviews":{"ratingIcon":null,"rating":0,"formattedRating":"0.0","reviewCount":0,"formattedReviewCount":"(0)","emptyCommentText":"Bu ürüne henüz yorum yapılmadı."}},"sortId":0,"id":"nested-921-Summary"},{"type":"Variant","typeId":14,"isSelected":false,"data":[],"sortId":2,"id":"nested-921-Variant"},{"type":"ShippingInfo","typeId":18,"isSelected":false,"data":{"shipPrice":81.25,"isFreeShipping":false,"kargomat":false,"cashOnDelivery":false},"sortId":3,"id":"nested-921-ShippingInfo"},{"type":"Regional","typeId":10,"isSelected":false,"data":{"regional":{"status":0,"isRegionalMerchant":false,"icon":null,"infoText":"Bu ürünün satıcısı sadece aşağıdaki şehirlere teslimat yapabiliyor:","provinces":""}},"sortId":5,"id":"nested-921-Regional"},{"type":"Coupons","typeId":26,"isSelected":false,"data":{"listType":"Pdp","categoryId":4052,"brandId":1096303,"merchantId":49011,"productId":1366358132},"sortId":6,"id":"nested-921-Coupons"}]}],"display":null},"sortId":0,"id":"row-summary"},{"type":"AddToCart","typeId":17,"isSelected":false,"data":{"price":{"currency":"TL","originalPrice":513.62,"regularPrice":552.28,"discountedPrice":513.62,"originalPriceText":"513,62 TL","discountedPriceText":"513,62 TL","regularPriceText":"552,28 TL","discountRate":0,"isPriceDiscounted":true,"discountedLabelText":"İndirimli Ürün","discountedRateText":null,"discountedRateTextColor":null,"discountedLabelTextColor":null},"addToBasket":{"text":"Sepete Ekle","textColor":"#FFFFFF","backgroundColor":"#2C21ED"},"shoppingLoan":null,"shipment":{"icon":null,"text":"3 gün içinde kargoda"},"installment":{"icon":null,"text":"Üründe taksit avantajı var."},"merchant":{"name":"bebekokusu","ratings":{"rating":74,"formattedRating":"74.0"},"isAskMerchantButtonActive":true,"shopId":49011,"slug":"bebekokusu","isRegionalMerchant":false,"isNewMerchant":false},"otherMerchant":null},"sortId":1,"id":"52861971-e69a-487c-9e42-551f684ecbf2"},{"type":"Row","typeId":16,"isSelected":false,"data":{"columns":[{"content":[{"type":"Description","typeId":24,"isSelected":false,"data":{"title":"Ürün Açıklaması","description":"Dünya giderek daha fazla dijitalleşirken pazarlama alanı da hızla gelişmektedir. Diğer firmalara kıyasla öncü olmak için, dijital pazarlamacılar müşterilere ne sunulduğu, onlarla nasıl etkileşime girildiği de dahil olmak üzere işletme iş modelinde teknolojiyi nasıl kullanacaklarına yoğunlaşmak durumundadır.
Pazarlamada dijital dönüşüm, dijital kanalların optimizasyonu ve pazarlama amaçlarına ulaşmak için dijital teknolojilerin iş süreçlerine entegre edilmesidir. Dönüşümün yansımalarını günümüzde pek çok alanda gözlemlemek mümkündür.

Bu kitap, sektördeki profesyoneller, akademik dünyadaki uzmanlar ve pazarlamanın dijital dönüşümüne ilgisi olan herkes için değerli bir kaynak niteliğindedir.

Ürün Adı: Pazarlama ve Dijital Dönüşüm
Ürün Kodu: 9786254498596
Yazar: Ayşen Akyüz
Basım Yılı: 2023
Kapak Türü: Karton Kapak
Sayfa Sayısı: 240
Kağıt Cinsi: 2. Hamur
Çevirmen:","properties":[{"name":"Marka","value":"Alfa Yayınları"}]},"sortId":0,"id":"nested-922-Description"},{"type":"Reviews","typeId":8,"isSelected":false,"data":{"title":"Değerlendirmeler","ratingSummary":null,"aiSummary":null,"items":null,"emptyText":"Henüz bir değerlendirme yapılmamış."},"sortId":1,"id":"nested-922-Reviews"},{"type":"ProductQuestions","typeId":27,"isSelected":false,"data":{"questionItems":[],"totalQuestionCount":0},"sortId":2,"id":"nested-922-ProductQuestions"},{"type":"InstallmentOptions","typeId":20,"isSelected":false,"data":{"title":"Taksit Seçenekleri","icon":"https://img.pttavm.com/frontend/pdp-icons/credit_card_Rounded.png","maxInstallment":0,"isGold":false},"sortId":3,"id":"nested-922-InstallmentOptions"},{"type":"ShoppingLoan","typeId":21,"isSelected":false,"data":{"title":"Alışveriş Kredisi","icon":"https://img.pttavm.com/frontend/pdp-icons/approval_delegation_Rounded.png"},"sortId":4,"id":"nested-922-ShoppingLoan"},{"type":"CancellationAndRefund","typeId":23,"isSelected":false,"data":{"title":"İptal ve İade","icon":"https://img.pttavm.com/frontend/pdp-icons/undo_Rounded.png"},"sortId":5,"id":"nested-922-CancellationAndRefund"}]}],"display":null},"sortId":2,"id":"tabComponent-1"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank1","source":null,"display":{"id":3153,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Benzer Ürünler","iconUrl":null,"aspectRatio":null,"button":{"id":3125,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":3,"id":"5c4b74ab-8241-4b10-b731-b5f8d0b29d66"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank2","source":null,"display":{"id":3154,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Kategorinin Çok Satanları","iconUrl":null,"aspectRatio":null,"button":{"id":3126,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":4,"id":"f98e292f-99d9-4cc9-87b9-6e18459bf012"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank3","source":null,"display":{"id":3155,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Kategorinin Çok Bakılanları","iconUrl":null,"aspectRatio":null,"button":{"id":3127,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":5,"id":"87acb1b4-2d49-4080-89bc-9372ced22ea8"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank4","source":null,"display":{"id":3156,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Sıklıkla Birlikte Alınanlar","iconUrl":null,"aspectRatio":null,"button":{"id":3128,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":6,"id":"44d310ed-819a-4b9e-97c5-1dd7b1c1f39d"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank5","source":null,"display":{"id":3157,"backgroundColor":"#F6F5FD","titleColor":"#212324","title":"Son Gezdiğin Ürünler","iconUrl":null,"aspectRatio":null,"button":{"id":3129,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":7,"id":"6c730031-3cc2-4cab-870e-8c943ddb1991"}]},"success":true},"dataUpdateCount":1,"dataUpdatedAt":1784914534229,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["productDetail","1366358132",false],"queryHash":"[\"productDetail\",\"1366358132\",false]"}]},"Component":{"displayName":"Loadable"}},"0-0-15-0":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1784914533515,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1784914533514,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"}]},"Component":{"displayName":"Loadable"}}},"actionData":null,"errors":null}