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10 MİLYONDAN FAZLA OKURA ULAŞAN GÜNÜMÜZÜN EN ETKİLİ FİNANS KLASİKLERİNDEN

“Para, finanstan çok psikolojiyle ilgilidir.”

Para söz konusu olduğunda belirli gerçekleri, kuralları ve ekonomik yasaları bilmemiz gerektiğine inanırız. Finans dünyasının matematiğe dayalı bir alan olduğunu, verilerin ve formüllerin bize tam olarak ne yapmamız gerektiğini söylediğini ve insanların da buna göre hareket ettiğini varsayarız.

Oysa gerçek hayat daha karmaşıktır. İnsanlar finansal kararları bir elektronik tabloya bakarak vermez. Bu kararlar çoğu zaman bir akşam yemeğinde ya da bir toplantı sırasında alınır; kişisel geçmişin, dünyaya bakış açısının, egonun, gururun, pazarlamanın ve türlü irrasyonel etkinin birbirine karıştığı anlarda…

Çünkü mesele özünde finans değil; psikoloji, duygular ve gri alanlardır.

Ödüllü yazar Morgan Housel, kitabında kısa ve çarpıcı hikayeler aracılığıyla parayla ilgili konularda belirleyici olanın teorik bilgi düzeyimiz değil, stres ve baskı anlarında nasıl davrandığımız olduğunu gösteriyor. Bu eser, parayla kurduğumuz ilişkinin perde arkasını gözler önüne sererken zenginlik, kayıp, risk ve başarı kavramlarına bambaşka bir perspektiften bakmamızı sağlıyor.

Ürün Adı: Paranın Psikolojisi
Ürün Kodu: 9786255989406
Yazar: Morgan Housel
Basım Yılı: 2026
Kapak Türü: Karton Kapak
Sayfa Sayısı: 280
Kağıt Cinsi: 2. Hamur
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