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İnsanlar neden oyunlarda, sporda ya da hobilerinde inanılmaz bir motivasyonla çalışırken iş hayatında çoğu zaman isteksizleşir?
Roman Rackwitz, Oyunlaştırma Kitabı'nda bu sorunun peşine düşüp yirmi yılı aşkın araştırma ve uygulama deneyiminden süzülen içgörülerle motivasyonun gerçek doğasını ortaya koyuyor. Puanlar, rozetler ve ödüllerle sınırlı yüzeysel oyunlaştırma yaklaşımlarının ötesine geçerek geliştirdiği Drive Metodu, insanların içsel motivasyonunu harekete geçiren sistemlerin nasıl tasarlanabileceğini gösteriyor.
Davranış bilimi, nörobilim ve evrimsel psikolojiden beslenen kitap, insanların performansını gerçekten neyin tetiklediğini anlamak isteyen liderler ve yöneticiler için güçlü bir rehberlik sunuyor. Eğer çalışanların sadece görevlerini yerine getirdiği değil, gerçekten bağlandığı ve potansiyelini ortaya koyduğu sistemler kurmak istiyorsanız, Oyunlaştırma Kitabı size yepyeni bir perspektif sunacak.
Excel tabloları için değil, insanlar için işleyen bir sistem kurmaya hazır mısınız?

Ürün Adı: Oyunlaştırma Kitabı
Ürün Kodu: 9786258590289
Yazar: Roman Rackwitz
Basım Yılı: 2026
Kapak Türü: Karton Kapak
Sayfa Sayısı: 240
Kağıt Cinsi: 2. Hamur
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