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Jenni Romaniuk ve Byron Sharp, ilk kitaplarının devamı niteliğinde olan Markalar Nasıl Büyür 2’de, satın alma davranışlarının ve marka performansının ana temellerini bir bir sıralıyorlar ve geleceğin pazarlama stratejileri hakkında yolumuza şimdiden ışık tutuyorlar.
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Bir markanın “zihinsel bulunurluğu”nun nasıl yaratılacağının ve “ayırıcı değerleri’’nin gücünün ne şekilde analiz edileceğinin mükemmel bir çerçevesini çizen bu kitap, pazarlama verimliliği konusunda doğru rotayı çizmek için eşi bulunmayacak bir kılavuz…

Ürün Adı: Markalar Nasıl Büyür? 2
Ürün Kodu: 9786056510670
Yazar: Byron Sharp, Jenni Romaniuk
Basım Yılı: 2020
Kapak Türü: Karton Kapak
Sayfa Sayısı: 223
Kağıt Cinsi: 2. Hamur
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