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1. Bölüm: Kavramsal Boyutuyla Marka ve Marka Yönetimi 2. Bölüm: Marka Konumlandirma 3. Bölüm: Marka Kimligi 4. Bölüm: Markalama Süreci 5. Bölüm: Sembolik ve Islevsel Markalama 6. Bölüm: Marka Denkligi 7. Bölüm: Markalama Stratejileri 8. Bölüm: Markalama ve Tüketici Davranisi 9. Bölüm: Marka Iletisimi 10. Bölüm: Markalama ve Yeni Medya(Tanitim Bülteninden)

Ürün Adı: Marka Yönetimi (Prof. Dr. Nurhan Babür Tosun)
Ürün Kodu: 9786053330837
Yazar: Nurhan Babür Tosun
Basım Yılı: 2020
Kapak Türü: Karton Kapak
Sayfa Sayısı: 733
Kağıt Cinsi: 1. Hamur
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