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Zaten marka dediginiz nedir ki? Tüketicilerin zihninde yer etmesini sagladiginiz benzersiz bir fikir; hatta sadece bir kelime.
Tüketicinin zihninde bir kelimeye sahip olmak çok mu zor? Marka yaratmanin ve yasatmanin kurallarini biliyorsaniz, hiç degil.
Bu kurallari ögrenmek çok mu zor? Kesinlikle degil. Tamami 22 tane ve hepsi de bu çok degerli kitabin içinde...

Ürün Adı: Marka Yaratmanın 22 Kuralı
Ürün Kodu: 9799758378301
Yazar: Laura Ries
Basım Yılı: 2013
Kapak Türü: Karton Kapak
Sayfa Sayısı: 164
Kağıt Cinsi: 3. Hamur
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