{"loaderData":{"0":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1785089670215,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1785089670210,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"},{"dehydratedAt":1785089670215,"state":{"data":{"success":true,"data":[{"id":7,"documentId":"iyq0jq7k052zinaj69e8x93x","flag":true,"description":"Enables the new checkout UI when set to true; falls back to the classic design when false.","name":"UseNewCheckoutDesign","createdAt":"2025-08-11T08:00:52.492Z","updatedAt":"2025-08-27T11:18:43.302Z","publishedAt":"2025-08-27T11:18:43.314Z","platform":"all"},{"id":47,"documentId":"cgb365rzjhkbijx5ksy9i4pw","flag":true,"description":"Kupon Kodu sistemi aktif mi?","name":"isCouponActive","createdAt":"2025-11-01T02:28:23.97Z","updatedAt":"2025-11-12T08:33:57.57Z","publishedAt":"2025-11-12T08:33:57.581Z","platform":"all"},{"id":59,"documentId":"iwz2vziu5k60fe59gx37yrmo","flag":false,"description":"Facebook login-register active","name":"isFacebookLoginActive","createdAt":"2026-01-27T07:30:23.179Z","updatedAt":"2026-01-27T07:30:23.179Z","publishedAt":"2026-01-27T07:30:23.185Z","platform":"all"},{"id":60,"documentId":"wc3lmt5jnhf9sr3ehq944n6d","flag":true,"description":"Ürün kartlarına (productBox'lara), API'dan gelen regular_price (indirimsiz ham fiyat) alanını da entegre edilecektir.\nBu entegrasyonun Feature Toggle ile açılıp/kapanabilmesi için tanımlanmıştır.","name":"showBasketPrice","createdAt":"2025-12-31T07:57:34.473Z","updatedAt":"2026-01-27T08:47:30.024Z","publishedAt":"2026-01-27T08:47:30.032Z","platform":"all"},{"id":95,"documentId":"he73p915evjfdl468pgb4stb","flag":false,"description":"Android şifrelemenin geriye mekanizmasının geriye alınmasını sağlar.","name":"isCryptoBackupActive","createdAt":"2026-02-23T13:15:40.464Z","updatedAt":"2026-02-23T13:15:40.464Z","publishedAt":"2026-02-23T13:15:40.485Z","platform":"android"},{"id":97,"documentId":"s6zg6ds2wzj9stwdmf2r9wy1","flag":true,"description":"AppMetrica analytic sdk'inin açılıp kapanmasını kontrol eder","name":"isAppMetricaActive","createdAt":"2026-02-23T13:16:48.5Z","updatedAt":"2026-02-23T13:16:48.5Z","publishedAt":"2026-02-23T13:16:48.507Z","platform":"all"},{"id":103,"documentId":"kf447ak30bfr1nub9neizgjp","flag":true,"description":"Adres formlarında PttAVM Global kapsamında Bulgaristan eklenmesi. Bu toggle kapalı ise default Türkiye olarak davranır ve ülke seçimi yapılamaz.","name":"isMultipleCountryActive","createdAt":"2026-03-23T14:41:17.114Z","updatedAt":"2026-03-23T21:31:41.353Z","publishedAt":"2026-03-23T21:31:41.364Z","platform":"all"},{"id":104,"documentId":"xyc7mxz6d821jm4gic8eefx4","flag":false,"description":"Satıcıya Soru Sorma Özelliği için ana sayfada duyuru pop-up'ı göstermek için bu toggle aktif olmalıdır.","name":"showQnaAnnouncements","createdAt":"2026-03-13T22:37:10.018Z","updatedAt":"2026-04-06T08:04:08.464Z","publishedAt":"2026-04-06T08:04:08.484Z","platform":"all"},{"id":112,"documentId":"w4doqtv94j9e0uus999brhhx","flag":true,"description":"Google login-register active","name":"isGoogleLoginActive","createdAt":"2026-01-27T07:30:03.593Z","updatedAt":"2026-04-30T10:54:01.5Z","publishedAt":"2026-04-30T10:54:01.513Z","platform":"all"},{"id":116,"documentId":"ql0n1c5yq750u4n0eb41i5v2","flag":false,"description":"Desktop header'da bulunan mobil app indir kupon kazan componentinin açılıp kapanmasını sağlar","name":"showHeaderCoupon","createdAt":"2026-06-26T11:01:38.489Z","updatedAt":"2026-06-26T11:01:38.489Z","publishedAt":"2026-06-26T11:01:38.506Z","platform":"all"},{"id":120,"documentId":"zyuuht7shbbxlz2p7jd4t5ip","flag":false,"description":"eğer true ise search sayfası internal yerine eski yöntem ile açılır\n\n","name":"isOldSearchListActive","createdAt":"2026-07-13T12:32:38.42Z","updatedAt":"2026-07-16T10:13:21.261Z","publishedAt":"2026-07-16T10:13:21.281Z","platform":"all"},{"id":121,"documentId":"lsf19v0x7vct4ozpj3ywpip5","flag":true,"description":"Hero Animasyon: Ürün detay ekranına geçerken gösterilen görsel animasyonu","name":"isHeroAnimationActive","createdAt":"2026-06-16T10:38:17.897Z","updatedAt":"2026-07-23T12:52:27.53Z","publishedAt":"2026-07-23T12:52:27.545Z","platform":"all"}]},"dataUpdateCount":1,"dataUpdatedAt":1785089670215,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["featureToggles"],"queryHash":"[\"featureToggles\"]"}]},"Component":{"displayName":"Loadable"}},"0-0":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1785089670215,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1785089670210,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"},{"dehydratedAt":1785089670215,"state":{"data":{"data":[{"id":90077,"url":"https://www.pttavm.com/kampanyalar/ceptel-firsat","isActive":true,"imageUrl":"https://cdn-img.pttavm.com/cdn/images/cdn_img_6a605cf0f134d.jpg","name":"Cep Telefonu ve Aksesuarlarda Kaçırılmayacak Fiyatlar","targetUrl":"pttavm://campaigns?slug=ceptel-firsat"}]},"dataUpdateCount":1,"dataUpdatedAt":1785089670215,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["masthead"],"queryHash":"[\"masthead\"]"}]},"Component":{"displayName":"Loadable"}},"slug-page":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1785089671132,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1785089670210,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"},{"dehydratedAt":1785089671132,"state":{"data":{"data":{"success":true,"info":{"id":1437185863,"isAdult":false,"item_group_id":1437185863,"name":"Marka Ol E Mi?","url":"marka-ol-e-mi-p-1437185863","brand":"Mediacat Kitapları","shortDescription":null,"category":{"id":4056,"name":"Dış Ticaret","category_slug":"dis-ticaret-kitaplari","url":"dis-ticaret-kitaplari","breadcrumb":["Kitap","Ekonomi ve Finans","Dış Ticaret"],"parent_id":4051},"breadcrumbs":[{"id":"15","name":"Kitap","url":"https://www.pttavm.com/kitap-c-15"},{"id":"4051","name":"Ekonomi ve Finans","url":"https://www.pttavm.com/ekonomi-ve-finans-c-4051"},{"id":"4056","name":"Dış Ticaret","url":"https://www.pttavm.com/dis-ticaret-kitaplari-c-4056"},{"id":"0","name":"Mediacat Kitapları Dış Ticaret","url":"https://www.pttavm.com/mediacat-kitaplari/dis-ticaret-kitaplari-c-4056"}],"warranty_months":0,"buyback":false,"stock":10,"isPurchasable":true,"isVariantPurchasable":true,"isFavorited":false,"imageUrl":"https://cdn-s3.pttavm.com/pimages/592/143/718/ce1a0fa8-9190-49be-a618-fe833c973b3d.webp","comment":{"count":0,"text":"0 yorum","rate":"0.0"},"merchant":{"id":"43265","name":"hopinip","rate":"%0.0"},"externalSource":{"barcode":"9786052314258","brand":"Mediacat Kitapları","catalogBarcode":null,"isVariant":false}},"cart":{"price":{"currency":"TL","originalPrice":491.2,"regularPrice":528.17,"discountedPrice":491.2,"originalPriceText":"491,20 TL","discountedPriceText":"491,20 TL","regularPriceText":"528,17 TL","discountRate":0,"isPriceDiscounted":true,"discountedLabelText":"İndirimli Ürün","discountedRateText":null,"discountedRateTextColor":null,"discountedLabelTextColor":null},"addToCart":{"text":"Sepete Ekle","textColor":"#FFFFFF","backgroundColor":"#2C21ED"}},"seo":{"jsonLd":[{"@context":"https://schema.org","@type":"Product","name":"Marka Ol E Mi?","description":null,"sku":"1437185863","mpn":"1437185863","brand":{"@type":"Brand","name":"hopinip"},"category":"Dış Ticaret","url":"https://www.pttavm.com/marka-ol-e-mi-p-1437185863","image":["https://cdn-s3.pttavm.com/pimages/592/143/718/ce1a0fa8-9190-49be-a618-fe833c973b3d.webp"],"offers":{"@type":"Offer","price":491.2,"priceCurrency":"TRY","availability":"https://schema.org/InStock","seller":{"@type":"Organization","name":"hopinip"},"highPrice":528.17,"lowPrice":491.2,"shippingDetails":{"@type":"OfferShippingDetails","shippingRate":{"@type":"MonetaryAmount","value":0,"currency":"TRY"}}},"review":null,"warranty":null,"itemCondition":"https://schema.org/NewCondition","additionalProperty":[{"@type":"PropertyValue","name":"External Source","value":"Mediacat Kitapları"},{"@type":"PropertyValue","name":"External ID","value":"9786052314258"}]},{"@context":"https://schema.org","@type":"Organization","name":"hopinip","url":"https://www.pttavm.com/hopinip","logo":"https://cdn-merchant.pttavm.com/merchant-asset/merchant/9ab3a134-6474-423b-b969-a26a12fdfa5d/cropped-hopinip-logo.png"},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https://www.pttavm.com"},{"@type":"ListItem","position":2,"name":"Kitap","item":"https://www.pttavm.com/kitap-c-15"},{"@type":"ListItem","position":3,"name":"Ekonomi ve Finans","item":"https://www.pttavm.com/ekonomi-ve-finans-c-4051"},{"@type":"ListItem","position":4,"name":"Dış Ticaret","item":"https://www.pttavm.com/dis-ticaret-kitaplari-c-4056"},{"@type":"ListItem","position":5,"name":"Marka Ol E Mi?","item":"https://www.pttavm.com/marka-ol-e-mi-p-1437185863"}]},{"@context":"https://schema.org","@type":"WebSite","name":"PTTAVM","url":"https://www.pttavm.com","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.pttavm.com/arama?q={search_term_string}"},"query-input":"required name=search_term_string"}}]},"components":[{"type":"Row","typeId":16,"isSelected":false,"data":{"columns":[{"content":[{"type":"Images","typeId":4,"isSelected":false,"data":{"images":[{"original":"https://cdn-s3.pttavm.com/pimages/592/143/718/ce1a0fa8-9190-49be-a618-fe833c973b3d.webp","thumbnail":"https://cdn-s3.pttavm.com/pimages/170/143/718/ce1a0fa8-9190-49be-a618-fe833c973b3d.webp"}],"badges":[],"imageCount":1},"sortId":0,"id":"nested-920-Images"}]},{"content":[{"type":"Summary","typeId":3,"isSelected":false,"data":{"title":"Marka Ol E Mi?","maxLines":2,"reviews":{"ratingIcon":null,"rating":0,"formattedRating":"0.0","reviewCount":0,"formattedReviewCount":"(0)","emptyCommentText":"Bu ürüne henüz yorum yapılmadı."}},"sortId":0,"id":"nested-921-Summary"},{"type":"Variant","typeId":14,"isSelected":false,"data":[],"sortId":2,"id":"nested-921-Variant"},{"type":"ShippingInfo","typeId":18,"isSelected":false,"data":{"shipPrice":0,"isFreeShipping":true,"kargomat":false,"cashOnDelivery":true},"sortId":3,"id":"nested-921-ShippingInfo"},{"type":"Regional","typeId":10,"isSelected":false,"data":{"regional":{"status":0,"isRegionalMerchant":false,"icon":null,"infoText":"Bu ürünün satıcısı sadece aşağıdaki şehirlere teslimat yapabiliyor:","provinces":""}},"sortId":5,"id":"nested-921-Regional"},{"type":"Coupons","typeId":26,"isSelected":false,"data":{"listType":"Pdp","categoryId":4056,"brandId":1260268,"merchantId":43265,"productId":1437185863},"sortId":6,"id":"nested-921-Coupons"}]}],"display":null},"sortId":0,"id":"row-summary"},{"type":"AddToCart","typeId":17,"isSelected":false,"data":{"price":{"currency":"TL","originalPrice":491.2,"regularPrice":528.17,"discountedPrice":491.2,"originalPriceText":"491,20 TL","discountedPriceText":"491,20 TL","regularPriceText":"528,17 TL","discountRate":0,"isPriceDiscounted":true,"discountedLabelText":"İndirimli Ürün","discountedRateText":null,"discountedRateTextColor":null,"discountedLabelTextColor":null},"addToBasket":{"text":"Sepete Ekle","textColor":"#FFFFFF","backgroundColor":"#2C21ED"},"shoppingLoan":null,"shipment":{"icon":null,"text":"2 gün içinde kargoda"},"installment":{"icon":null,"text":"Üründe taksit avantajı var."},"merchant":{"name":"hopinip","ratings":{"rating":0,"formattedRating":"0.0"},"isAskMerchantButtonActive":true,"shopId":43265,"slug":"hopinip","isRegionalMerchant":false,"isNewMerchant":false},"otherMerchant":null},"sortId":1,"id":"52861971-e69a-487c-9e42-551f684ecbf2"},{"type":"Row","typeId":16,"isSelected":false,"data":{"columns":[{"content":[{"type":"Description","typeId":24,"isSelected":false,"data":{"title":"Ürün Açıklaması","description":"Her insan bir markadır ve pazarlamayı doğru kullanarak kendi markasını da yaratabilir. Kendi işinizin patronu, bir şirkette çalışan, öğrenci veya ev kadınıysanız; pazarlama, iletişim, reklam, markalaşma konularını bir bilinmeyen olarak görüyor ama aslında merak ediyorsanız doğru kitabı satın aldınız demektir. Marka ol e mi? Kitabında pazarlama ve markalaşmayla ilgili ihtiyacınız olan bilgiler var, ağır akademik terimler yok.

Marka ol e mi? yi sıkılmadan okuyacak ve sonra Neden ben marka olmayayım? diyeceksiniz. Kitabı al ve oku e mi?

Ürün Adı: Marka Ol E Mi?
Ürün Kodu: 9786052314258
Yazar: Ömer Şengüler
Basım Yılı: 2019
Kapak Türü: Karton Kapak
Sayfa Sayısı: 168
Kağıt Cinsi: Kitap Kağıdı
Çevirmen:","properties":[{"name":"Marka","value":"Mediacat Kitapları"}]},"sortId":0,"id":"nested-922-Description"},{"type":"Reviews","typeId":8,"isSelected":false,"data":{"title":"Değerlendirmeler","ratingSummary":null,"aiSummary":null,"items":null,"emptyText":"Henüz bir değerlendirme yapılmamış."},"sortId":1,"id":"nested-922-Reviews"},{"type":"ProductQuestions","typeId":27,"isSelected":false,"data":{"questionItems":[],"totalQuestionCount":0},"sortId":2,"id":"nested-922-ProductQuestions"},{"type":"InstallmentOptions","typeId":20,"isSelected":false,"data":{"title":"Taksit Seçenekleri","icon":"https://img.pttavm.com/frontend/pdp-icons/credit_card_Rounded.png","maxInstallment":0,"isGold":false},"sortId":3,"id":"nested-922-InstallmentOptions"},{"type":"ShoppingLoan","typeId":21,"isSelected":false,"data":{"title":"Alışveriş Kredisi","icon":"https://img.pttavm.com/frontend/pdp-icons/approval_delegation_Rounded.png"},"sortId":4,"id":"nested-922-ShoppingLoan"},{"type":"CancellationAndRefund","typeId":23,"isSelected":false,"data":{"title":"İptal ve İade","icon":"https://img.pttavm.com/frontend/pdp-icons/undo_Rounded.png"},"sortId":5,"id":"nested-922-CancellationAndRefund"}]}],"display":null},"sortId":2,"id":"tabComponent-1"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank1","source":null,"display":{"id":3153,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Benzer Ürünler","iconUrl":null,"aspectRatio":null,"button":{"id":3125,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":3,"id":"5c4b74ab-8241-4b10-b731-b5f8d0b29d66"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank2","source":null,"display":{"id":3154,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Kategorinin Çok Satanları","iconUrl":null,"aspectRatio":null,"button":{"id":3126,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":4,"id":"f98e292f-99d9-4cc9-87b9-6e18459bf012"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank3","source":null,"display":{"id":3155,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Kategorinin Çok Bakılanları","iconUrl":null,"aspectRatio":null,"button":{"id":3127,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":5,"id":"87acb1b4-2d49-4080-89bc-9372ced22ea8"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank4","source":null,"display":{"id":3156,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Sıklıkla Birlikte Alınanlar","iconUrl":null,"aspectRatio":null,"button":{"id":3128,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":6,"id":"44d310ed-819a-4b9e-97c5-1dd7b1c1f39d"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank5","source":null,"display":{"id":3157,"backgroundColor":"#F6F5FD","titleColor":"#212324","title":"Son Gezdiğin Ürünler","iconUrl":null,"aspectRatio":null,"button":{"id":3129,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":7,"id":"6c730031-3cc2-4cab-870e-8c943ddb1991"}]},"success":true},"dataUpdateCount":1,"dataUpdatedAt":1785089671132,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["productDetail","1437185863",false],"queryHash":"[\"productDetail\",\"1437185863\",false]"}]},"Component":{"displayName":"Loadable"}},"0-0-15-0":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1785089670210,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1785089670210,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"}]},"Component":{"displayName":"Loadable"}}},"actionData":null,"errors":null}