{"loaderData":{"0":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1785007329550,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1785007329546,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"},{"dehydratedAt":1785007329550,"state":{"data":{"success":true,"data":[{"id":7,"documentId":"iyq0jq7k052zinaj69e8x93x","flag":true,"description":"Enables the new checkout UI when set to true; falls back to the classic design when false.","name":"UseNewCheckoutDesign","createdAt":"2025-08-11T08:00:52.492Z","updatedAt":"2025-08-27T11:18:43.302Z","publishedAt":"2025-08-27T11:18:43.314Z","platform":"all"},{"id":47,"documentId":"cgb365rzjhkbijx5ksy9i4pw","flag":true,"description":"Kupon Kodu sistemi aktif mi?","name":"isCouponActive","createdAt":"2025-11-01T02:28:23.97Z","updatedAt":"2025-11-12T08:33:57.57Z","publishedAt":"2025-11-12T08:33:57.581Z","platform":"all"},{"id":59,"documentId":"iwz2vziu5k60fe59gx37yrmo","flag":false,"description":"Facebook login-register active","name":"isFacebookLoginActive","createdAt":"2026-01-27T07:30:23.179Z","updatedAt":"2026-01-27T07:30:23.179Z","publishedAt":"2026-01-27T07:30:23.185Z","platform":"all"},{"id":60,"documentId":"wc3lmt5jnhf9sr3ehq944n6d","flag":true,"description":"Ürün kartlarına (productBox'lara), API'dan gelen regular_price (indirimsiz ham fiyat) alanını da entegre edilecektir.\nBu entegrasyonun Feature Toggle ile açılıp/kapanabilmesi için tanımlanmıştır.","name":"showBasketPrice","createdAt":"2025-12-31T07:57:34.473Z","updatedAt":"2026-01-27T08:47:30.024Z","publishedAt":"2026-01-27T08:47:30.032Z","platform":"all"},{"id":95,"documentId":"he73p915evjfdl468pgb4stb","flag":false,"description":"Android şifrelemenin geriye mekanizmasının geriye alınmasını sağlar.","name":"isCryptoBackupActive","createdAt":"2026-02-23T13:15:40.464Z","updatedAt":"2026-02-23T13:15:40.464Z","publishedAt":"2026-02-23T13:15:40.485Z","platform":"android"},{"id":97,"documentId":"s6zg6ds2wzj9stwdmf2r9wy1","flag":true,"description":"AppMetrica analytic sdk'inin açılıp kapanmasını kontrol eder","name":"isAppMetricaActive","createdAt":"2026-02-23T13:16:48.5Z","updatedAt":"2026-02-23T13:16:48.5Z","publishedAt":"2026-02-23T13:16:48.507Z","platform":"all"},{"id":103,"documentId":"kf447ak30bfr1nub9neizgjp","flag":true,"description":"Adres formlarında PttAVM Global kapsamında Bulgaristan eklenmesi. Bu toggle kapalı ise default Türkiye olarak davranır ve ülke seçimi yapılamaz.","name":"isMultipleCountryActive","createdAt":"2026-03-23T14:41:17.114Z","updatedAt":"2026-03-23T21:31:41.353Z","publishedAt":"2026-03-23T21:31:41.364Z","platform":"all"},{"id":104,"documentId":"xyc7mxz6d821jm4gic8eefx4","flag":false,"description":"Satıcıya Soru Sorma Özelliği için ana sayfada duyuru pop-up'ı göstermek için bu toggle aktif olmalıdır.","name":"showQnaAnnouncements","createdAt":"2026-03-13T22:37:10.018Z","updatedAt":"2026-04-06T08:04:08.464Z","publishedAt":"2026-04-06T08:04:08.484Z","platform":"all"},{"id":112,"documentId":"w4doqtv94j9e0uus999brhhx","flag":true,"description":"Google login-register active","name":"isGoogleLoginActive","createdAt":"2026-01-27T07:30:03.593Z","updatedAt":"2026-04-30T10:54:01.5Z","publishedAt":"2026-04-30T10:54:01.513Z","platform":"all"},{"id":116,"documentId":"ql0n1c5yq750u4n0eb41i5v2","flag":false,"description":"Desktop header'da bulunan mobil app indir kupon kazan componentinin açılıp kapanmasını sağlar","name":"showHeaderCoupon","createdAt":"2026-06-26T11:01:38.489Z","updatedAt":"2026-06-26T11:01:38.489Z","publishedAt":"2026-06-26T11:01:38.506Z","platform":"all"},{"id":120,"documentId":"zyuuht7shbbxlz2p7jd4t5ip","flag":false,"description":"eğer true ise search sayfası internal yerine eski yöntem ile açılır\n\n","name":"isOldSearchListActive","createdAt":"2026-07-13T12:32:38.42Z","updatedAt":"2026-07-16T10:13:21.261Z","publishedAt":"2026-07-16T10:13:21.281Z","platform":"all"},{"id":121,"documentId":"lsf19v0x7vct4ozpj3ywpip5","flag":true,"description":"Hero Animasyon: Ürün detay ekranına geçerken gösterilen görsel animasyonu","name":"isHeroAnimationActive","createdAt":"2026-06-16T10:38:17.897Z","updatedAt":"2026-07-23T12:52:27.53Z","publishedAt":"2026-07-23T12:52:27.545Z","platform":"all"}]},"dataUpdateCount":1,"dataUpdatedAt":1785007329550,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["featureToggles"],"queryHash":"[\"featureToggles\"]"}]},"Component":{"displayName":"Loadable"}},"0-0":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1785007329551,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1785007329546,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"},{"dehydratedAt":1785007329551,"state":{"data":{"data":[{"id":90077,"url":"https://www.pttavm.com/kampanyalar/ceptel-firsat","isActive":true,"imageUrl":"https://cdn-img.pttavm.com/cdn/images/cdn_img_6a605cf0f134d.jpg","name":"Cep Telefonu ve Aksesuarlarda Kaçırılmayacak Fiyatlar","targetUrl":"pttavm://campaigns?slug=ceptel-firsat"}]},"dataUpdateCount":1,"dataUpdatedAt":1785007329551,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["masthead"],"queryHash":"[\"masthead\"]"}]},"Component":{"displayName":"Loadable"}},"slug-page":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1785007329937,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1785007329546,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"},{"dehydratedAt":1785007329937,"state":{"data":{"data":{"success":true,"info":{"id":1504201312,"isAdult":false,"item_group_id":1504201312,"name":"Mağazacılık","url":"magazacilik-p-1504201312","brand":"Remzi Kitabevi","shortDescription":null,"category":{"id":4052,"name":"Ekonomi ve Finans","category_slug":"ekonomi-ve-finans-kitaplari","url":"ekonomi-ve-finans-kitaplari","breadcrumb":["Kitap","Ekonomi ve Finans","Ekonomi ve Finans"],"parent_id":4051},"breadcrumbs":[{"id":"15","name":"Kitap","url":"https://www.pttavm.com/kitap-c-15"},{"id":"4051","name":"Ekonomi ve Finans","url":"https://www.pttavm.com/ekonomi-ve-finans-c-4051"},{"id":"4052","name":"Ekonomi ve Finans","url":"https://www.pttavm.com/ekonomi-ve-finans-kitaplari-c-4052"},{"id":"0","name":"Remzi Kitabevi Ekonomi ve Finans","url":"https://www.pttavm.com/remzi-kitabevi/ekonomi-ve-finans-kitaplari-c-4052"}],"warranty_months":0,"buyback":false,"stock":2,"isPurchasable":true,"isVariantPurchasable":true,"isFavorited":false,"imageUrl":"https://cdn-s3.pttavm.com/pimages/592/150/420/315ef2e5-bc2b-41c1-8f1f-1e2fc0c0f335.webp","comment":{"count":0,"text":"0 yorum","rate":"0.0"},"merchant":{"id":"49011","name":"bebekokusu","rate":"%74.0"},"externalSource":{"barcode":"9789751419958","brand":"Remzi Kitabevi","catalogBarcode":null,"isVariant":false}},"cart":{"price":{"currency":"TL","originalPrice":545.2,"regularPrice":586.24,"discountedPrice":545.2,"originalPriceText":"545,20 TL","discountedPriceText":"545,20 TL","regularPriceText":"586,24 TL","discountRate":0,"isPriceDiscounted":true,"discountedLabelText":"İndirimli Ürün","discountedRateText":null,"discountedRateTextColor":null,"discountedLabelTextColor":null},"addToCart":{"text":"Sepete Ekle","textColor":"#FFFFFF","backgroundColor":"#2C21ED"}},"seo":{"jsonLd":[{"@context":"https://schema.org","@type":"Product","name":"Mağazacılık","description":null,"sku":"1504201312","mpn":"1504201312","brand":{"@type":"Brand","name":"bebekokusu"},"category":"Ekonomi ve Finans","url":"https://www.pttavm.com/magazacilik-p-1504201312","image":["https://cdn-s3.pttavm.com/pimages/592/150/420/315ef2e5-bc2b-41c1-8f1f-1e2fc0c0f335.webp"],"offers":{"@type":"Offer","price":545.2,"priceCurrency":"TRY","availability":"https://schema.org/InStock","seller":{"@type":"Organization","name":"bebekokusu"},"highPrice":586.24,"lowPrice":545.2,"shippingDetails":{"@type":"OfferShippingDetails","shippingRate":{"@type":"MonetaryAmount","value":81.25,"currency":"TRY"}}},"review":null,"warranty":null,"itemCondition":"https://schema.org/NewCondition","additionalProperty":[{"@type":"PropertyValue","name":"External Source","value":"Remzi Kitabevi"},{"@type":"PropertyValue","name":"External ID","value":"9789751419958"}]},{"@context":"https://schema.org","@type":"Organization","name":"bebekokusu","url":"https://www.pttavm.com/bebekokusu","logo":"https://cdn-merchant.pttavm.com/merchant-asset/merchant/37b135a5-c787-4fb2-8b01-d85f6fc9f304/49011.jpg","aggregateRating":{"@type":"AggregateRating","ratingValue":3.7,"reviewCount":193,"bestRating":5,"worstRating":1}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https://www.pttavm.com"},{"@type":"ListItem","position":2,"name":"Kitap","item":"https://www.pttavm.com/kitap-c-15"},{"@type":"ListItem","position":3,"name":"Ekonomi ve Finans","item":"https://www.pttavm.com/ekonomi-ve-finans-c-4051"},{"@type":"ListItem","position":4,"name":"Ekonomi ve Finans","item":"https://www.pttavm.com/ekonomi-ve-finans-kitaplari-c-4052"},{"@type":"ListItem","position":5,"name":"Mağazacılık","item":"https://www.pttavm.com/magazacilik-p-1504201312"}]},{"@context":"https://schema.org","@type":"WebSite","name":"PTTAVM","url":"https://www.pttavm.com","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.pttavm.com/arama?q={search_term_string}"},"query-input":"required name=search_term_string"}}]},"components":[{"type":"Row","typeId":16,"isSelected":false,"data":{"columns":[{"content":[{"type":"Images","typeId":4,"isSelected":false,"data":{"images":[{"original":"https://cdn-s3.pttavm.com/pimages/592/150/420/315ef2e5-bc2b-41c1-8f1f-1e2fc0c0f335.webp","thumbnail":"https://cdn-s3.pttavm.com/pimages/170/150/420/315ef2e5-bc2b-41c1-8f1f-1e2fc0c0f335.webp"}],"badges":[],"imageCount":1},"sortId":0,"id":"nested-920-Images"}]},{"content":[{"type":"Summary","typeId":3,"isSelected":false,"data":{"title":"Mağazacılık","maxLines":2,"reviews":{"ratingIcon":null,"rating":0,"formattedRating":"0.0","reviewCount":0,"formattedReviewCount":"(0)","emptyCommentText":"Bu ürüne henüz yorum yapılmadı."}},"sortId":0,"id":"nested-921-Summary"},{"type":"Variant","typeId":14,"isSelected":false,"data":[],"sortId":2,"id":"nested-921-Variant"},{"type":"ShippingInfo","typeId":18,"isSelected":false,"data":{"shipPrice":81.25,"isFreeShipping":false,"kargomat":false,"cashOnDelivery":false},"sortId":3,"id":"nested-921-ShippingInfo"},{"type":"Regional","typeId":10,"isSelected":false,"data":{"regional":{"status":0,"isRegionalMerchant":false,"icon":null,"infoText":"Bu ürünün satıcısı sadece aşağıdaki şehirlere teslimat yapabiliyor:","provinces":""}},"sortId":5,"id":"nested-921-Regional"},{"type":"Coupons","typeId":26,"isSelected":false,"data":{"listType":"Pdp","categoryId":4052,"brandId":1262215,"merchantId":49011,"productId":1504201312},"sortId":6,"id":"nested-921-Coupons"}]}],"display":null},"sortId":0,"id":"row-summary"},{"type":"AddToCart","typeId":17,"isSelected":false,"data":{"price":{"currency":"TL","originalPrice":545.2,"regularPrice":586.24,"discountedPrice":545.2,"originalPriceText":"545,20 TL","discountedPriceText":"545,20 TL","regularPriceText":"586,24 TL","discountRate":0,"isPriceDiscounted":true,"discountedLabelText":"İndirimli Ürün","discountedRateText":null,"discountedRateTextColor":null,"discountedLabelTextColor":null},"addToBasket":{"text":"Sepete Ekle","textColor":"#FFFFFF","backgroundColor":"#2C21ED"},"shoppingLoan":null,"shipment":{"icon":null,"text":"3 gün içinde kargoda"},"installment":{"icon":null,"text":"Üründe taksit avantajı var."},"merchant":{"name":"bebekokusu","ratings":{"rating":74,"formattedRating":"74.0"},"isAskMerchantButtonActive":true,"shopId":49011,"slug":"bebekokusu","isRegionalMerchant":false,"isNewMerchant":false},"otherMerchant":null},"sortId":1,"id":"52861971-e69a-487c-9e42-551f684ecbf2"},{"type":"Row","typeId":16,"isSelected":false,"data":{"columns":[{"content":[{"type":"Description","typeId":24,"isSelected":false,"data":{"title":"Ürün Açıklaması","description":"Mağazacılık için vazgeçilmez bir rehber...

Bu kitapta neler bulacaksınız?
• Mağazacılığın tüm sektörlerinde, satıştan yönetime tüm kadrolar için mükemmel hizmet ve etkili satışın yolları
• Hazır giyim, gıda, gıda dışı, kategori mağazacılığı ve yeme içme sektörü için örnek satış ve hizmet diyalogları • e-ticaretin mağazacılığa etkileri
• Kötü hizmetin verdiği zararların boyutları
• 35 yılı aşkın mağazacılık deneyimiyle pratik öneriler
• Satışın tüm aşamaları için etkili teknikler
• İlk karşılaşma anında satışı garantiye almanın yolları
• Ürünün faydalarını sunmaya örnekler
• Mağazacılıkta satışı gerçekleştiren soru örnekleri
• Ürünü denetmenin pratik yolları
• Müşterilerin sık rastlanan itirazlarına cevap örnekleri
• Zor durumlarda müşterilerle diyalog örnekleri
• Satışı sonuçlandırmanın ve ilave ürün satmanın denenmiş yolları
• Satışta doğru beden dili
• Mağazacılıkta kullanılacak ve kullanılmayacak sözcükler
• Mağazacılık mesleğinin avantajları ve zorlukları
• Başarılı mağazacıların özellikler

Ürün Adı: Mağazacılık
Ürün Kodu: 9789751419958
Yazar: Suat Soysal
Basım Yılı: 2021
Kapak Türü: Karton Kapak
Sayfa Sayısı: 224
Kağıt Cinsi: Kitap Kağıdı
Çevirmen:","properties":[{"name":"Marka","value":"Remzi Kitabevi"}]},"sortId":0,"id":"nested-922-Description"},{"type":"Reviews","typeId":8,"isSelected":false,"data":{"title":"Değerlendirmeler","ratingSummary":null,"aiSummary":null,"items":null,"emptyText":"Henüz bir değerlendirme yapılmamış."},"sortId":1,"id":"nested-922-Reviews"},{"type":"ProductQuestions","typeId":27,"isSelected":false,"data":{"questionItems":[],"totalQuestionCount":0},"sortId":2,"id":"nested-922-ProductQuestions"},{"type":"InstallmentOptions","typeId":20,"isSelected":false,"data":{"title":"Taksit Seçenekleri","icon":"https://img.pttavm.com/frontend/pdp-icons/credit_card_Rounded.png","maxInstallment":0,"isGold":false},"sortId":3,"id":"nested-922-InstallmentOptions"},{"type":"ShoppingLoan","typeId":21,"isSelected":false,"data":{"title":"Alışveriş Kredisi","icon":"https://img.pttavm.com/frontend/pdp-icons/approval_delegation_Rounded.png"},"sortId":4,"id":"nested-922-ShoppingLoan"},{"type":"CancellationAndRefund","typeId":23,"isSelected":false,"data":{"title":"İptal ve İade","icon":"https://img.pttavm.com/frontend/pdp-icons/undo_Rounded.png"},"sortId":5,"id":"nested-922-CancellationAndRefund"}]}],"display":null},"sortId":2,"id":"tabComponent-1"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank1","source":null,"display":{"id":3153,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Benzer Ürünler","iconUrl":null,"aspectRatio":null,"button":{"id":3125,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":3,"id":"5c4b74ab-8241-4b10-b731-b5f8d0b29d66"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank2","source":null,"display":{"id":3154,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Kategorinin Çok Satanları","iconUrl":null,"aspectRatio":null,"button":{"id":3126,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":4,"id":"f98e292f-99d9-4cc9-87b9-6e18459bf012"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank3","source":null,"display":{"id":3155,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Kategorinin Çok Bakılanları","iconUrl":null,"aspectRatio":null,"button":{"id":3127,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":5,"id":"87acb1b4-2d49-4080-89bc-9372ced22ea8"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank4","source":null,"display":{"id":3156,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Sıklıkla Birlikte Alınanlar","iconUrl":null,"aspectRatio":null,"button":{"id":3128,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":6,"id":"44d310ed-819a-4b9e-97c5-1dd7b1c1f39d"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank5","source":null,"display":{"id":3157,"backgroundColor":"#F6F5FD","titleColor":"#212324","title":"Son Gezdiğin Ürünler","iconUrl":null,"aspectRatio":null,"button":{"id":3129,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":7,"id":"6c730031-3cc2-4cab-870e-8c943ddb1991"}]},"success":true},"dataUpdateCount":1,"dataUpdatedAt":1785007329937,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["productDetail","1504201312",false],"queryHash":"[\"productDetail\",\"1504201312\",false]"}]},"Component":{"displayName":"Loadable"}},"0-0-15-0":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1785007329546,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1785007329546,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"}]},"Component":{"displayName":"Loadable"}}},"actionData":null,"errors":null}