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1983 yılında Aksaray'da dünyaya gelen Dr. Cihangir Fikri Saatcioglu, İstanbul Doğuş Üniversitesi ve İstanbul Ticaret Üniversitesi'nde, işletme alanında lisans ve yüksek lisans eğitimi almıştır. İktisat dalında sürdürdüğü doktora çalışmasını tamamlayarak \"Doktor\" unvanını kazanmıştır.
Sivil Toplum Kuruluşlarında ve ticarette aktif faaliyet gösteren Saatcioglu, DEİK Türkiye-Tacikistan İş Konseyi Başkanlığı görevini yürütmektedir.
Saatcioğlu, kitabında pazarlama faaliyetlerinin firmaların ihracat potansiyellerini geliştirmelerine katkılarını geniş bir çerçevede değerlendirerek akademik bir dille paylaşıyor.
“Girişimcilerimizin azmi ve Ticaret Bakanlığı’nın destekleri ile Türkiye'nin istikrarlı ve büyüyen bir dünya lideri ekonomi olabilmesi için ihracatta katma değer yaratan yaklaşımlara ve pazarlama faaliyetlerine bugün dünden çok daha ihtiyaç var.”
Prof. Dr. Ömer BOLAT- Türkiye Cumhuriyeti Ticaret Bakanı
“Çarpan etkisiyle ihracat gelirlerimizi artırmamız mümkün. Ham madde ve ara mamulde ithalat giderimiz çok olduğu için katma değerli üretim ile yüksek gelir elde edebiliriz.”

Kürşat TÜZMEN- Dış Ticaret ve Gümrüklerden Sorumlu Eski Devlet Bakanı
“İhracata dayalı büyüme modelinde ihracata dayalı makroekonomik politikalar kadar, firmalarımızın da rekabete dayalı strateji geliştirmeleri ve uygun pazarlama stratejilerini hayata geçirmeleri elzemdir.”
Nail OLPAK- DEİK Başkanı
“Türkiye'nin bir kaynak sorunu , kaynak planlama sorunu var. Bereketli topraklarımızda kaynağı doğru planlar ve kullanırsak, Turquality firmalarında olduğu gibi yüksek katma değerli üretime erişebiliriz.”
Dr. Salim ÇAM- Turquality Uzmanı

Ürün Adı: Küresel Pazarda Rekabet
Ürün Kodu: 9786257615068
Yazar: Cihangir Fikri Saatcioğlu
Basım Yılı: 2024
Kapak Türü: Karton Kapak
Sayfa Sayısı: 216
Kağıt Cinsi: 2. Hamur
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