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Dünya ve toplum da onunla birlikte altüst olup dönüşüyor. Artık pazarlamada Beşinci Paradigma dönemi başlıyor. Bugün pazarlama deyince aklımıza gelen her şey, hatta bizzat marka kavramının kendisi, bir devrimden geçiyor. Devir Kuantum Pazarlama ve Kuantum CMO’ları devri.

Dünyanın önde gelen markalarından Mastercard’ın CMO’su Raja Rajamannar bu yeni paradigmada başarılı olmak ve gündemde kalmak isteyen işletmelerin ve pazarlamacıların neler yapmaları gerektiğini ortaya koyuyor. Rajamannar, tüm pazarlamacılara bir Kuantum CMO’su olma konusunda yol gösteriyor.

Rajamannar uzun yıllara dayalı içgörü ve tecrübelerini pazarlamanın evrimini anlamak, yeni paradigmada gündemde kalmak, sürekli değişen bir sektörde doğru pazarlama strateji ve taktiklerine vakıf olmak, işletme içi ve dışı ortaklıklar kurarak geliştirmek isteyen herkesin yararlanabileceği bir şekilde paylaşıyor.

Yeni çağın pazarlama zihniyetini anlamak isteyenlerin ihtiyacı olan yeni çerçeve ve yaklaşımlar Kuantum Pazarlama’da.

Ürün Adı: Kuantum Pazarlama
Ürün Kodu: 9786052314579
Yazar: Raja Rajamannar
Basım Yılı: 2023
Kapak Türü: Karton Kapak
Sayfa Sayısı: 250
Kağıt Cinsi: 2. Hamur
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