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Dünya küçük dokunuşlarla yönlendirilebiliyorsa, gerçek güç bu dokunuşları nerede ve ne zaman yapacağını bilen kişilerin elindedir. Bu insanlar kim? Niyetleri ne?

Salgınların kuralları ve sınırları vardır. Bir kıvılcım ânına ulaştıkları zaman boyutları ve şekilleri değişir – ve bu kıvılcım ânlarının ne zaman ve nerede olduklarını bilmek mümkündür. Bu anlar bir dizi insan tarafından yönlendirilir ve bu insanlar belirlenebilir.

Salgınları kontrol etmek için gerekli araçlar önümüzde duruyor. Bunları vicdansız insanların ellerine bırakabiliriz. Ya da o araçları kendimiz alıp daha iyi bir dünya kurmak için kullanabiliriz.

Malcolm Gladwell kendisine şöhreti getiren Kıvılcım Ânı kitabında ele aldığı mesele ve çıkardığı derslere 25 yıl sonra yeni bir bakış atıyor. İlk kitabını elden geçirmek için çıktığı bu yolculukta ortaya yepyeni içgörülerle dolu bambaşka bir kitap çıkıyor.

Gladwell yeni kitabında toplumsal salgınları yeni bir gözle işlerken toplum mühendisliğinin iyi ve kötü amaçlarla nasıl kullanılabileceğine dair taptaze örnek ve soruları eğlenceli bir dille anlatmayı başarıyor.

Ürün Adı: Kıvılcım Anı'nın İntkamı
Ürün Kodu: 9786255813015
Yazar: Malcolm Gladwell
Basım Yılı: 2025
Kapak Türü: Karton Kapak
Sayfa Sayısı: 328
Kağıt Cinsi: 2. Hamur
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