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Her gün gözümüzün önünde duran ama fark edemediğimiz fikirlerle dolu bir dünyada yaşıyoruz. Keşfedilmemişi
Düşünmek, sizi bu görünmeyen gerçeklerin peşine düşmeye davet ediyor. Alışıldık kalıpları sorgulamak, farklı bakış
açıları geliştirmek ve sıradanlığın ötesine geçmek isteyen herkes için ilham verici bir rehber.
Reklamcılık dünyasında davranış bilimiyle fark yaratan Rohit Bhargava ve küresel ölçekte yenilikçi fikirleri bir araya
getiren buluşmalarıyla tanınan Ben Dupont, yıllara dayanan uzmanlıklarını bu kitapta birleştiriyor. Onların geliştirdiği
SIFT çerçevesi, sıradan düşüncelerin ötesine geçmenin, yeni fikirler üretmenin ve daha özgün bir bakış açısı
geliştirmenin yollarını sunuyor.
Olimpiyat rekorları, sanal evrende kazanılan yarışlar, algoritmik adalet mücadelesi... Gerçek ve kurgusal hikâyelerle
bezeli bu kitap, sizi düşünmenin en heyecan verici hâliyle tanıştırıyor: Görülmeyeni görmek, duyulmayanı duymak ve
keşfedilmemişi fark etmek.
Dünya, farklı düşünenlere, sorular soranlara ve sıradışı yollar arayanlara daha önce hiç olmadığı kadar ihtiyaç
duyuyor.
Sen de bu yolculuğun bir parçası olmaya hazır mısın?

Ürün Adı: Keşfedilmemişi Düşünmek
Ürün Kodu: 9786256182806
Yazar: Ben Dupont , Rohit Bhargava
Basım Yılı: 2025
Kapak Türü: Karton Kapak
Sayfa Sayısı: 208
Kağıt Cinsi: 2. Hamur
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