{"loaderData":{"0":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1785186981776,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1785186981772,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"},{"dehydratedAt":1785186981776,"state":{"data":{"success":true,"data":[{"id":7,"documentId":"iyq0jq7k052zinaj69e8x93x","flag":true,"description":"Enables the new checkout UI when set to true; falls back to the classic design when false.","name":"UseNewCheckoutDesign","createdAt":"2025-08-11T08:00:52.492Z","updatedAt":"2025-08-27T11:18:43.302Z","publishedAt":"2025-08-27T11:18:43.314Z","platform":"all"},{"id":47,"documentId":"cgb365rzjhkbijx5ksy9i4pw","flag":true,"description":"Kupon Kodu sistemi aktif mi?","name":"isCouponActive","createdAt":"2025-11-01T02:28:23.97Z","updatedAt":"2025-11-12T08:33:57.57Z","publishedAt":"2025-11-12T08:33:57.581Z","platform":"all"},{"id":59,"documentId":"iwz2vziu5k60fe59gx37yrmo","flag":false,"description":"Facebook login-register active","name":"isFacebookLoginActive","createdAt":"2026-01-27T07:30:23.179Z","updatedAt":"2026-01-27T07:30:23.179Z","publishedAt":"2026-01-27T07:30:23.185Z","platform":"all"},{"id":60,"documentId":"wc3lmt5jnhf9sr3ehq944n6d","flag":true,"description":"Ürün kartlarına (productBox'lara), API'dan gelen regular_price (indirimsiz ham fiyat) alanını da entegre edilecektir.\nBu entegrasyonun Feature Toggle ile açılıp/kapanabilmesi için tanımlanmıştır.","name":"showBasketPrice","createdAt":"2025-12-31T07:57:34.473Z","updatedAt":"2026-01-27T08:47:30.024Z","publishedAt":"2026-01-27T08:47:30.032Z","platform":"all"},{"id":95,"documentId":"he73p915evjfdl468pgb4stb","flag":false,"description":"Android şifrelemenin geriye mekanizmasının geriye alınmasını sağlar.","name":"isCryptoBackupActive","createdAt":"2026-02-23T13:15:40.464Z","updatedAt":"2026-02-23T13:15:40.464Z","publishedAt":"2026-02-23T13:15:40.485Z","platform":"android"},{"id":97,"documentId":"s6zg6ds2wzj9stwdmf2r9wy1","flag":true,"description":"AppMetrica analytic sdk'inin açılıp kapanmasını kontrol eder","name":"isAppMetricaActive","createdAt":"2026-02-23T13:16:48.5Z","updatedAt":"2026-02-23T13:16:48.5Z","publishedAt":"2026-02-23T13:16:48.507Z","platform":"all"},{"id":103,"documentId":"kf447ak30bfr1nub9neizgjp","flag":true,"description":"Adres formlarında PttAVM Global kapsamında Bulgaristan eklenmesi. Bu toggle kapalı ise default Türkiye olarak davranır ve ülke seçimi yapılamaz.","name":"isMultipleCountryActive","createdAt":"2026-03-23T14:41:17.114Z","updatedAt":"2026-03-23T21:31:41.353Z","publishedAt":"2026-03-23T21:31:41.364Z","platform":"all"},{"id":104,"documentId":"xyc7mxz6d821jm4gic8eefx4","flag":false,"description":"Satıcıya Soru Sorma Özelliği için ana sayfada duyuru pop-up'ı göstermek için bu toggle aktif olmalıdır.","name":"showQnaAnnouncements","createdAt":"2026-03-13T22:37:10.018Z","updatedAt":"2026-04-06T08:04:08.464Z","publishedAt":"2026-04-06T08:04:08.484Z","platform":"all"},{"id":112,"documentId":"w4doqtv94j9e0uus999brhhx","flag":true,"description":"Google login-register active","name":"isGoogleLoginActive","createdAt":"2026-01-27T07:30:03.593Z","updatedAt":"2026-04-30T10:54:01.5Z","publishedAt":"2026-04-30T10:54:01.513Z","platform":"all"},{"id":116,"documentId":"ql0n1c5yq750u4n0eb41i5v2","flag":false,"description":"Desktop header'da bulunan mobil app indir kupon kazan componentinin açılıp kapanmasını sağlar","name":"showHeaderCoupon","createdAt":"2026-06-26T11:01:38.489Z","updatedAt":"2026-06-26T11:01:38.489Z","publishedAt":"2026-06-26T11:01:38.506Z","platform":"all"},{"id":120,"documentId":"zyuuht7shbbxlz2p7jd4t5ip","flag":false,"description":"eğer true ise search sayfası internal yerine eski yöntem ile açılır\n\n","name":"isOldSearchListActive","createdAt":"2026-07-13T12:32:38.42Z","updatedAt":"2026-07-16T10:13:21.261Z","publishedAt":"2026-07-16T10:13:21.281Z","platform":"all"},{"id":121,"documentId":"lsf19v0x7vct4ozpj3ywpip5","flag":true,"description":"Hero Animasyon: Ürün detay ekranına geçerken gösterilen görsel animasyonu","name":"isHeroAnimationActive","createdAt":"2026-06-16T10:38:17.897Z","updatedAt":"2026-07-23T12:52:27.53Z","publishedAt":"2026-07-23T12:52:27.545Z","platform":"all"}]},"dataUpdateCount":1,"dataUpdatedAt":1785186981776,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["featureToggles"],"queryHash":"[\"featureToggles\"]"}]},"Component":{"displayName":"Loadable"}},"0-0":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1785186981777,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1785186981772,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"},{"dehydratedAt":1785186981777,"state":{"data":{"data":[{"id":47931,"url":"https://www.pttavm.com/kampanyalar/yildiz-urunler","isActive":true,"imageUrl":"https://cdn-img.pttavm.com/cdn/images/cdn_img_6a67104340856.jpg","name":"Ayın Çok Satan Ürünleri Avantajlı Fiyatlarla","targetUrl":"pttavm://campaigns?slug=yildiz-urunler"}]},"dataUpdateCount":1,"dataUpdatedAt":1785186981777,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["masthead"],"queryHash":"[\"masthead\"]"}]},"Component":{"displayName":"Loadable"}},"slug-page":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1785186982847,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1785186981772,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"},{"dehydratedAt":1785186982847,"state":{"data":{"data":{"success":true,"info":{"id":1426294972,"isAdult":false,"item_group_id":1426294972,"name":"John Berger’in Görme Biçimleri","url":"john-berger-in-gorme-bicimleri-p-1426294972","brand":"Ketebe Yayınları","shortDescription":null,"category":{"id":4060,"name":"Tiyatro ve Sinema","category_slug":"tiyatro-ve-sinema-kitaplari","url":"tiyatro-ve-sinema-kitaplari","breadcrumb":["Kitap","Güzel Sanatlar ve Fotoğraf","Tiyatro ve Sinema"],"parent_id":4059},"breadcrumbs":[{"id":"15","name":"Kitap","url":"https://www.pttavm.com/kitap-c-15"},{"id":"4059","name":"Güzel Sanatlar ve Fotoğraf","url":"https://www.pttavm.com/guzel-sanatlar-ve-fotograf-kitaplari-c-4059"},{"id":"4060","name":"Tiyatro ve Sinema","url":"https://www.pttavm.com/tiyatro-ve-sinema-kitaplari-c-4060"},{"id":"0","name":"Ketebe Yayınları Tiyatro ve Sinema","url":"https://www.pttavm.com/ketebe-yayinlari/tiyatro-ve-sinema-kitaplari-c-4060"}],"warranty_months":0,"buyback":false,"stock":2,"isPurchasable":true,"isVariantPurchasable":true,"isFavorited":false,"imageUrl":"https://cdn-s3.pttavm.com/pimages/592/142/629/d233dfe3-3a57-4176-8704-8f578cc17390.webp","comment":{"count":0,"text":"0 yorum","rate":"0.0"},"merchant":{"id":"1022984","name":"Tiklad","rate":"%20.0"},"externalSource":{"barcode":"TKLD-9786257587396","brand":"Ketebe Yayınları","catalogBarcode":null,"isVariant":false}},"cart":{"price":{"currency":"TL","originalPrice":284.58,"regularPrice":306,"discountedPrice":284.58,"originalPriceText":"284,58 TL","discountedPriceText":"284,58 TL","regularPriceText":"306,00 TL","discountRate":0,"isPriceDiscounted":true,"discountedLabelText":"İndirimli Ürün","discountedRateText":null,"discountedRateTextColor":null,"discountedLabelTextColor":null},"addToCart":{"text":"Sepete Ekle","textColor":"#FFFFFF","backgroundColor":"#2C21ED"}},"seo":{"jsonLd":[{"@context":"https://schema.org","@type":"Product","name":"John Berger’in Görme Biçimleri","description":null,"sku":"1426294972","mpn":"1426294972","brand":{"@type":"Brand","name":"Tiklad"},"category":"Tiyatro ve Sinema","url":"https://www.pttavm.com/john-berger-in-gorme-bicimleri-p-1426294972","image":["https://cdn-s3.pttavm.com/pimages/592/142/629/d233dfe3-3a57-4176-8704-8f578cc17390.webp"],"offers":{"@type":"Offer","price":284.58,"priceCurrency":"TRY","availability":"https://schema.org/InStock","seller":{"@type":"Organization","name":"Tiklad"},"highPrice":306,"lowPrice":284.58,"shippingDetails":{"@type":"OfferShippingDetails","shippingRate":{"@type":"MonetaryAmount","value":0,"currency":"TRY"}}},"review":null,"warranty":null,"itemCondition":"https://schema.org/NewCondition","additionalProperty":[{"@type":"PropertyValue","name":"External Source","value":"Ketebe Yayınları"},{"@type":"PropertyValue","name":"External ID","value":"TKLD-9786257587396"}]},{"@context":"https://schema.org","@type":"Organization","name":"Tiklad","url":"https://www.pttavm.com/tiklad","logo":"","aggregateRating":{"@type":"AggregateRating","ratingValue":1,"reviewCount":3,"bestRating":5,"worstRating":1}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https://www.pttavm.com"},{"@type":"ListItem","position":2,"name":"Kitap","item":"https://www.pttavm.com/kitap-c-15"},{"@type":"ListItem","position":3,"name":"Güzel Sanatlar ve Fotoğraf","item":"https://www.pttavm.com/guzel-sanatlar-ve-fotograf-kitaplari-c-4059"},{"@type":"ListItem","position":4,"name":"Tiyatro ve Sinema","item":"https://www.pttavm.com/tiyatro-ve-sinema-kitaplari-c-4060"},{"@type":"ListItem","position":5,"name":"John Berger’in Görme Biçimleri","item":"https://www.pttavm.com/john-berger-in-gorme-bicimleri-p-1426294972"}]},{"@context":"https://schema.org","@type":"WebSite","name":"PTTAVM","url":"https://www.pttavm.com","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.pttavm.com/arama?q={search_term_string}"},"query-input":"required name=search_term_string"}}]},"components":[{"type":"Row","typeId":16,"isSelected":false,"data":{"columns":[{"content":[{"type":"Images","typeId":4,"isSelected":false,"data":{"images":[{"original":"https://cdn-s3.pttavm.com/pimages/592/142/629/d233dfe3-3a57-4176-8704-8f578cc17390.webp","thumbnail":"https://cdn-s3.pttavm.com/pimages/170/142/629/d233dfe3-3a57-4176-8704-8f578cc17390.webp"}],"badges":[],"imageCount":1},"sortId":0,"id":"nested-920-Images"}]},{"content":[{"type":"Summary","typeId":3,"isSelected":false,"data":{"title":"John Berger’in Görme Biçimleri","maxLines":2,"reviews":{"ratingIcon":null,"rating":0,"formattedRating":"0.0","reviewCount":0,"formattedReviewCount":"(0)","emptyCommentText":"Bu ürüne henüz yorum yapılmadı."}},"sortId":0,"id":"nested-921-Summary"},{"type":"Variant","typeId":14,"isSelected":false,"data":[],"sortId":2,"id":"nested-921-Variant"},{"type":"ShippingInfo","typeId":18,"isSelected":false,"data":{"shipPrice":0,"isFreeShipping":true,"kargomat":false,"cashOnDelivery":true},"sortId":3,"id":"nested-921-ShippingInfo"},{"type":"Regional","typeId":10,"isSelected":false,"data":{"regional":{"status":0,"isRegionalMerchant":false,"icon":null,"infoText":"Bu ürünün satıcısı sadece aşağıdaki şehirlere teslimat yapabiliyor:","provinces":""}},"sortId":5,"id":"nested-921-Regional"},{"type":"Coupons","typeId":26,"isSelected":false,"data":{"listType":"Pdp","categoryId":4060,"brandId":905736,"merchantId":1022984,"productId":1426294972},"sortId":6,"id":"nested-921-Coupons"}]}],"display":null},"sortId":0,"id":"row-summary"},{"type":"AddToCart","typeId":17,"isSelected":false,"data":{"price":{"currency":"TL","originalPrice":284.58,"regularPrice":306,"discountedPrice":284.58,"originalPriceText":"284,58 TL","discountedPriceText":"284,58 TL","regularPriceText":"306,00 TL","discountRate":0,"isPriceDiscounted":true,"discountedLabelText":"İndirimli Ürün","discountedRateText":null,"discountedRateTextColor":null,"discountedLabelTextColor":null},"addToBasket":{"text":"Sepete Ekle","textColor":"#FFFFFF","backgroundColor":"#2C21ED"},"shoppingLoan":null,"shipment":{"icon":null,"text":"2 gün içinde kargoda"},"installment":{"icon":null,"text":"Üründe taksit avantajı var."},"merchant":{"name":"Tiklad","ratings":{"rating":20,"formattedRating":"20.0"},"isAskMerchantButtonActive":true,"shopId":1022984,"slug":"tiklad","isRegionalMerchant":false,"isNewMerchant":false},"otherMerchant":null},"sortId":1,"id":"52861971-e69a-487c-9e42-551f684ecbf2"},{"type":"Row","typeId":16,"isSelected":false,"data":{"columns":[{"content":[{"type":"Description","typeId":24,"isSelected":false,"data":{"title":"Ürün Açıklaması","description":"John Berger, kuşağının en etkili sanat eleştirmenlerinden biriydi. Büyük ölçüde, 1972 tarihli BBC televizyon programı Görme Biçimleri ile ses getirdi. Hayatı boyunca muazzam derecede üretken olan yazarın programdan uyarlanan kitabı Görme Biçimleri hâlâ görsel kültür ve sanat hakkında eleştirel düşünmenin en iyi ilk örneklerinden biri olarak kabul edilmektedir.

Sanatın okunma ve anlaşılma biçiminde devrim yaratan Görme Biçimleri’nin bir tahlili olan bu kitap, Görme Biçimleri’nin yayımlandığı günden bu yana güncelliğini koruması ve ilgi görmesinin üzerine eğiliyor. Ayrıca eleştirel bir düşünme süreci, derin bir kavrayış vaat ediyor.

Ürün Adı: John Berger’in Görme Biçimleri
Ürün Kodu: 9786257587396
Yazar: Katja Lang, Emmanouil Kalkanis
Basım Yılı: 2021
Kapak Türü: Karton Kapak
Sayfa Sayısı: 120
Kağıt Cinsi: 2. Hamur
Çevirmen: İpek Topçuoğlu","properties":[{"name":"Marka","value":"Ketebe Yayınları"}]},"sortId":0,"id":"nested-922-Description"},{"type":"Reviews","typeId":8,"isSelected":false,"data":{"title":"Değerlendirmeler","ratingSummary":null,"aiSummary":null,"items":null,"emptyText":"Henüz bir değerlendirme yapılmamış."},"sortId":1,"id":"nested-922-Reviews"},{"type":"ProductQuestions","typeId":27,"isSelected":false,"data":{"questionItems":[],"totalQuestionCount":0},"sortId":2,"id":"nested-922-ProductQuestions"},{"type":"InstallmentOptions","typeId":20,"isSelected":false,"data":{"title":"Taksit Seçenekleri","icon":"https://img.pttavm.com/frontend/pdp-icons/credit_card_Rounded.png","maxInstallment":0,"isGold":false},"sortId":3,"id":"nested-922-InstallmentOptions"},{"type":"ShoppingLoan","typeId":21,"isSelected":false,"data":{"title":"Alışveriş Kredisi","icon":"https://img.pttavm.com/frontend/pdp-icons/approval_delegation_Rounded.png"},"sortId":4,"id":"nested-922-ShoppingLoan"},{"type":"CancellationAndRefund","typeId":23,"isSelected":false,"data":{"title":"İptal ve İade","icon":"https://img.pttavm.com/frontend/pdp-icons/undo_Rounded.png"},"sortId":5,"id":"nested-922-CancellationAndRefund"}]}],"display":null},"sortId":2,"id":"tabComponent-1"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank1","source":null,"display":{"id":3153,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Benzer Ürünler","iconUrl":null,"aspectRatio":null,"button":{"id":3125,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":3,"id":"5c4b74ab-8241-4b10-b731-b5f8d0b29d66"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank2","source":null,"display":{"id":3154,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Kategorinin Çok Satanları","iconUrl":null,"aspectRatio":null,"button":{"id":3126,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":4,"id":"f98e292f-99d9-4cc9-87b9-6e18459bf012"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank3","source":null,"display":{"id":3155,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Kategorinin Çok Bakılanları","iconUrl":null,"aspectRatio":null,"button":{"id":3127,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":5,"id":"87acb1b4-2d49-4080-89bc-9372ced22ea8"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank4","source":null,"display":{"id":3156,"backgroundColor":"#f6f5fd","titleColor":"#212324","title":"Sıklıkla Birlikte Alınanlar","iconUrl":null,"aspectRatio":null,"button":{"id":3128,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":6,"id":"44d310ed-819a-4b9e-97c5-1dd7b1c1f39d"},{"type":"Recommendation","typeId":0,"isSelected":false,"data":{"placementId":"product_page.web_rank5","source":null,"display":{"id":3157,"backgroundColor":"#F6F5FD","titleColor":"#212324","title":"Son Gezdiğin Ürünler","iconUrl":null,"aspectRatio":null,"button":{"id":3129,"buttonBackgroundColor":null,"buttonIconColor":null,"targetUrl":null,"url":null,"buttonText":null,"buttonTextColor":null}},"campaignId":null,"strategyId":null},"sortId":7,"id":"6c730031-3cc2-4cab-870e-8c943ddb1991"}]},"success":true},"dataUpdateCount":1,"dataUpdatedAt":1785186982847,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["productDetail","1426294972",false],"queryHash":"[\"productDetail\",\"1426294972\",false]"}]},"Component":{"displayName":"Loadable"}},"0-0-15-0":{"dehydratedState":{"mutations":[],"queries":[{"dehydratedAt":1785186981773,"state":{"data":{"isMobile":false,"isBot":true,"isWebView":false,"isIOSMobile":false,"isAndroidMobile":false,"platform":null,"isIOSWebview":false,"isAndroidWebview":false,"isAppWebview":false,"queryParams":{},"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"},"dataUpdateCount":1,"dataUpdatedAt":1785186981772,"error":null,"errorUpdateCount":0,"errorUpdatedAt":0,"fetchFailureCount":0,"fetchFailureReason":null,"fetchMeta":null,"isInvalidated":false,"status":"success","fetchStatus":"idle"},"queryKey":["globalContext"],"queryHash":"[\"globalContext\"]"}]},"Component":{"displayName":"Loadable"}}},"actionData":null,"errors":null}