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Davranış bilimcisi Jon Levy'nin parası, itibarı ve statüsü yoktu, ama hiç tanımadığı ödüllü biliminsanlarını, CEO’ları ve bir prensesi makarna haşlamaya ve bulaşıkları yıkamaya ikna edebildi. Öyle ki bu eşsiz akşam yemeği deneyimleri büyüyerek dünya çapında türünün ilk özel topluğu haline geldi. Peki işin sırrı neydi?
Jon Levy, ikna psikolojisi, insan davranışları ve sinirbilimin şaşırtıcı verileriyle etkili insanları ikna etmenin ve hayatınızın akışını değiştirmenin yöntemlerini uygulamalarıyla açıklıyor. Kişisel bağları geliştirmeye odaklanan bir stratejiyle anlamlı ve güvene dayanan ilişkiler kurma yöntemlerini ustalıkla anlatıyor. Hayatın ne kadar iyi olabileceğini keşfetmek, kararlarınızı gerçekten neyin etkilediğini, sizi nelerin başarılı kıldığını ve hepsinden önemlisi, bir sonraki arkadaşınızın kim olabileceğini görmek istiyorsanız siz de bu akşam yemeğine davetlisiniz…

Ürün Adı: İkna Etmenin Psikolojisi
Ürün Kodu: 9786057221605
Yazar: Jon Levy
Basım Yılı: 2022
Kapak Türü: Karton Kapak
Sayfa Sayısı: 288
Kağıt Cinsi: 2. Hamur
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