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İş hayatında başarılı olmanın ve büyümenin anahtarı inovasyondur. Ancak asıl bilinmesi gereken bizim ne zaman inovatif olduğumuzdur. Geleceği yaratmak için ilham verici riskleri taşıyabilmek bizi sınırlandıran kuralları unutmak ve hayal gücümüzü kullanmakla mümkün olabilir.

Kafe kültüründe düşünceleri ve yaratıcılıklarıyla hayat değiştiren avangart düşünürlerin ve uygulayıcıların ortaya çıkışıyla iş birliğini ve belirsizliği kucaklamak başarının en gerekli malzemesi olmuştur. Hayal Kafe bu mantık dışı ve kural tanımaz yollardan iş dünyasının nasıl faydalanabileceğini gösteriyor.

Bu kitap bilinmez gelecekte hayatta kalabilmek ve parlayabilmek için iş liderlerinin faydalanabileceği tutumları ve teknikleri gösteren bir birleşimdir.

Küresel markaların uyguladığı ve test edilmiş prensipler sizin kendi endüstri standartlarınızı belirleyen bir öncü olma ve büyük marka fikirlerinizi oluşturma sürecinizi hızlandıracaktır.

Hayal Kafe, entelektüel, zeki ve belirli bilgi birikimine sahip okuyucular içindir. Alırken çok dikkatli olun çünkü sadece inovasyondan değil radikal inovasyondan bahsediyoruz.

Ürün Adı: Hayal Kafe
Ürün Kodu: 9786059692465
Yazar: Duncan D. Bruce, Geoff Crook
Basım Yılı: 2017
Kapak Türü: Karton Kapak
Sayfa Sayısı: 312
Kağıt Cinsi: 2. Hamur
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