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Dünyanin en büyük mobilya parçalari üreticilerinden biri olan AGT firmasinin CEO'su Mehmet Semih Söylemez'in Duygusal Sermaye isimli çalismasi, basariyi yakalamak isteyen sirketler için önemli bir yol haritasi özelligi tasiyor. Kitap, bir basari öyküsü olan AGT firmasina tutulan bir ayna niteliginde. Bu aynaya yansiyanlardan herkesin almasi gereken dersler var. Türkiye Odalar ve Borsalar Birligi olarak bir hususun altini daima çiziyoruz: 'Türkiye'nin petrolü yok...\" Fakat sunu da söylüyoruz: 'Türkiye'nin insani var, Türkiye'nin girisimcileri var, Türkiye'nin gençleri var...\" Çünkü bizim hazinemiz, girisimci ruhumuzdur. Bu ülkedeki her bir kurusun altinda girisimcilik ve alinteri vardir. Bizim degerlerimiz topragin altinda degil, üstündedir. Duygusal Sermaye isimli bu eserin, topragin üstündeki \"degerlerimize\" yeni degerler katacagina inaniyorum. Rifat Hisarciklioglu TOBB Baskani Bazi insanlar vardir ki yaptiklari isi ve yarattiklari degeri sadece maddi olarak öl-çümlemek istemezler. Is yasaminin en temel unsuru \"insan\" odakli anlayisin bir tezahürü olan bu yaklasim, kazandigini ve kazandirdigini daha anlamli hale getirir. Uyumlu bir aile sirketindeki aktif rolü, is yasamindaki basarili çalismalari ve örnek yatirimlariyla tanidigimiz Mehmet Semih Söylemez, bu kitapla insana verdigi önemi ortaya koymakta. Bu yüzden Mehmet Bey'in ve Söylemez ailesinin basanlari bir kat daha anlamli. Sirketlere maddenin yaninda ruh da katacak olan \"duygusal sermaye\" anlayisinin yayginlasacagina olan inancim sonsuzdur. Insani degerli hale getiren, ekibiyle duygusal bag kuran ve basarisini sadece bol sifirli bilançolarla degil, memnun ettigi ve duygusal bag kurdugu kitlelerle ölçen is insanlarimizin gelecegimizi daha umutlu kildigini düsünüyor ve mutlu oluyorum. Bu düsüncelerin yayginlasmasi dilegiyle... Erdem Çenesiz TÜRKONFED Yönetim Kurulu Baskani Mehmet Semih Söylemez, Duygusal Sermaye adli eseriyle, girisimcilerin ve yöneticilerin, sirketlerinin rekabet gücünün kaynagmi olusturabilecekleri, temellerini dayandirabilecekleri çok önemli bir alana dikkatlerimizi çekiyor. Söylemez, bu kitapla tecrübeleriyle dösenmis, sevgisiyle aydinlanan bir yolda bizlere rehberlik ediyor. Gönülden tesekkürler.

Ürün Adı: Duygusal Sermaye (Ciltli)
Ürün Kodu: 9786053743057
Yazar: Mehmet Semih Söylemez
Basım Yılı: 2012
Kapak Türü: Ciltli
Sayfa Sayısı: 246
Kağıt Cinsi: Kitap Kağıdı
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