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Oyunun kurallarını değiştirecek alt kategoriler bulun ve onlardan iyi şekilde yararlanın.

“Markalamanın babası” David Aaker, çok nadir istisnalar hariç, işinizi büyütmenin sadece birkaç yolu vardır diyor: Oyunun kurallarını değiştiren alt kategoriyi tanımlayan yeni “olmazsa olmaz”lar geliştirmek; alt kategoriyi temsil eden örnek marka hâline gelmek; rakiplere engeller yaratmak.

Aaker yeni alt kategori bulma, yönetme ve o kategoriden iyi şekilde yararlanmanın yol haritasını çiziyor; dijitalin temelden dönüştürdüğü bu süreci adım adım ortaya koyuyor.

İşinizi büyütmenin yolları ve daha fazlası, David Aaker imzalı pratik bir rehber formatında elinizin altında.

Ürün Adı: Dijital Çağda Büyüme
Ürün Kodu: 9786052314777
Yazar: David Aaker
Basım Yılı: 2022
Kapak Türü: Karton Kapak
Sayfa Sayısı: 232
Kağıt Cinsi: 2. Hamur
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