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Michael Dell tarzı girişimciler nasıl çok az para ama büyük bir fikirle yola çıkıp sonunda bütün pazarı egemenlikleri altına alabiliyor ve muazzam kişisel servetler elde edebiliyorlar? Yeni bir yüksek teknoloji şirketi borsaya girdiğinde yatarımcılar niçin her defasında çılgına dönüyor?

Rebecca Saunders, elinizdeki kitapta dünyanın en yenilikçi teknoloji süperstarlarından Michael Dell'in olağanüstü başarı öyküsüne temel olan Direkt Modeli ayrıntılarıyla inceleyerek her sektördeki her işletmenin faydalanabileceği evrensel dersler çıkarıyor. Yönetici, girişimci ve yatırımcıların kendi iş alanlarına uygulayabilecekleri temel fikirleri örnekleriyle ayrıntılandırıyor. Ve Direkt Model'in 10 vazgeçilmez ilkesinin altını çiziyor:

Seri kişiselleştirme yapın!
Stoktan kurtulun!
Tedarikçilerinizi sevin...
Ama çalışanlarınızı daha fazla sevin...
Direkt olun!
Siz kendi müşterilerinizsiniz
Gelişmekten asla vazgeçmeyin
Küresel düşünün, Küresel hareket edin
Yeteneklerinize sadık kalın
Hiperbüyümeyi idare edin

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