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Uzun yillarini THY'ye vermis, sirketin dünya standartlarina ulasmasini saglamis basarili yönetici Cem Kozlu, Türkiye'nin en büyük kuruluslarindan biri olan THY'nin bulutlarin üstüne tirmanisinin öyküsünü anlatiyor... THY’nin tarihçesi, havacilik bilgileri, dünya havayollari sirketlerinin yasadigi krizler ve kazalar... Bunlarin yani sira, Türkiye özelinde yasananlar; sivil anlayisa geçis, bürokrasi çarklari, politik müdahaleler... Yakin geçmise damgasini vurmus olaylarin, 11 Eylül'ün, Asya Krizi'nin sektöre etkileri... Ayrica basarili bir isadaminin agzindan sirket yönetimi hakkinda ilginç öneriler ve taktikler...T)hey (H)ate (Y)ou Airlines'dan, Turkish Airlines ismiyle uluslararasi basari listelerine geçen bir degisimin öyküsü..Ince Kapak:

Ürün Adı: Bulutların Üstüne Tırmanırken - THY , Bir Dönüşüm Öyküsü
Ürün Kodu: 9789751411983
Yazar: Cem Kozlu
Basım Yılı: 2020
Kapak Türü: Karton Kapak
Sayfa Sayısı: 320
Kağıt Cinsi: Kitap Kağıdı
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