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Dr. Christophe Morin ve Patrick Renvoise, elinizdeki kitapta nörobilim, medya psikolojisi ve davranış ekonomisi alanlarındaki en yeni araştırmalara dayalı ilk kapsamlı ikna modelini sunuyor. Nobel ödüllü iktisatçılar Daniel Kahneman ve Richard Thaler’in açtığı yolda ilerleyen yazarlar, insanlara verdiğimiz mesajların ikna sürecinde hâkim rol oynayan ilkel beyne ulaşması gerektiğini ortaya koyuyor.
Beyindeki İkna Kodu ile en yeni bilimsel bulgulara dayalı, başarısı kanıtlanmış ve basit bir süreç sayesinde sıra dışı bir ikna ustası olmanın yollarını öğreneceksiniz.

Ürün Adı: Beyindeki İkna Kodu
Ürün Kodu: 9786052314784
Yazar: Christophe Morin, Patrick Renvoise
Basım Yılı: 2023
Kapak Türü: Karton Kapak
Sayfa Sayısı: 368
Kağıt Cinsi: 2. Hamur
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