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Burke Hedges’in oldukça taninan “Amerikan Rüyasi’ni Kim Çaldi?” adli eseri, bu rüyanin nasil çalindigini anlatmaktaydi. “Amerikan Rüyasi’na Ne Oldu?” bu hayalin nasil ve kimler tarafindan hala çalinmaya devam ettigini ortaya koyuyor.
Artik üniversiteyi bitirmek, çok çalismak ya da “sadakat”, “bagimlilik” ve “güvenli sirket” kavramlarini aramak sadece Amerika’da degil, dünyanin her yerinde hayal kirikligindan baska bir ise yaramiyor.
Dünya degisiyor, globallesiyor ve teknolojik gelismeler büyük bir hizla hayatimizi daha farkli bir biçimde yasamamiza yol açiyorlar. Bu degisime ayak uydurmanin yolu, “Pazarlama Agi Yoluyla Ürün Satmak’tan geçiyor. Çünkü bu sistemde insanlar:
. Kendilerinin patronlari oluyorlar ve zamanlarini kendileri yönetiyorlar.
. Baskalarinin basarmalarina yardim ederek, kendilerine yardim ettiklerini biliyorlar.
. Içinde yasadiklari sartlari daha iyiye dogru degistirebilme cesaretine sahipler.
. Isin degerine göre degil, kendi degerlerine göre para kazanabildiklerini görüyorlar.
. Her türlü hayallerini elde edebilmek için, tek engelin kendileri oldugunun farkindalar.

Ürün Adı: Amerikan Rüyasına Ne Oldu?
Ürün Kodu: 9789756060445
Yazar: Burke Hedges
Basım Yılı: 2011
Kapak Türü: Karton Kapak
Sayfa Sayısı: 200
Kağıt Cinsi: Kitap Kağıdı
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