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Amazon, başarının tek bir dâhice hamleden değil, tutarlı ve cesurca uygulanan bir dizi net uygulamadan kaynaklandığını tekrar tekrar gösterdi.”— Tim O’Reilly
“Elinizde Amazon’daki sermaye olması gerekmiyor (işin doğrusu Amazon uzun yıllar sermaye sıkıntısı çekti); elinizde bir Jeff Bezos olmasına da gerek yok (gerçi projenizde çalışmak için vakti varsa kendisiyle çalışmanızı şiddetle öneririz!). Amazon’un somut, tekrarlanabilir ilkelerini ve uygulamalarını herkes öğrenebilir.”—Colin Bryar & Bill Carr

2018’de Amazon, Apple’dan sonra dünyanın ikinci trilyon dolarlık şirketi oldu. 1994’te bir garajda kurulan bu şirket bize dikkate değer bir başarı öyküsü sunuyor. Peki, bunu nasıl başardılar? Dahası başkaları bu olağanüstü başarıdan nasıl ders çıkarabilir ve bunu nasıl yineleyebilir?
Colin Bryar 1998’de, Bill Carr ise 1999’da Amazon’a katıldı. Çalıştıkları dönem, Amazon’un eşsiz bir inovasyon çağını kapsıyordu: Kindle, Amazon Prime, Amazon Echo ve Alexa, Amazon Web Hizmetleri başta olmak üzere yirmi yedi yıllık Amazon deneyimlerinin ışığında şimdi bizimle bu inovasyonların öyküsünü paylaşıyorlar.
Dünyanın bugüne dek gördüğü en sıra dışı şirketlerden biri olan Amazon’un 14 Liderlik İlkesi’nden işe alım süreçlerine, müşteri takıntısından buluş yapma hevesine yönelik yaklaşımına, uzun süredir Amazon yöneticiliği yapmış iki liderin aktardığı ve kendi şirketinize hemen şimdi uygulayabileceğiniz dersler ve tekniklerle içeriden bir pencere... Hem kariyeriniz için pratik bir rehber hem de şirketin nasıl bu kadar başarılı hâle geldiğinin hikâyesi...
Amazon Nasıl Çalışıyor? başarının, tek bir liderin dehasına bel bağlayarak değil; burada ilk kez paylaşılan, sıkı sıkıya icra edilecek, çok iyi tanımlanmış ilke ve uygulamalara adanmışlıkla elde edildiğini gösteriyor.
Siz de bu ilke ve uygulamaları, hacmi ne olursa olsun, kendi şirketinizde nasıl hayata geçireceğinizi öğreneceksiniz.

Ürün Adı: Amazon Nasıl Çalışıyor?
Ürün Kodu: 9786258431728
Yazar: Colin Bryar,Bill Carr
Basım Yılı: 2022
Kapak Türü: Karton Kapak
Sayfa Sayısı: 352
Kağıt Cinsi: 2. Hamur
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