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Bir kez daha bir Cialdini klasiğiyle karşı karşıyayız.

Kendisi yine alanına hakim, özgün ve hayatı kolaylaştıracak denli pratik.”

- Richard H. Thaler

Robert Cialdini, 3 milyondan fazla satan, 30’u aşkın dile çevrilen İknanın Psikolojisi’ni yazdıktan tam 30 yıl sonra, alanındaki birikim ve deneyimini, İknaya Açılan Kapı ile bir kez daha dünyayla paylaşıyor.

Cialdini, mesajlarının kabul görmesini hedefleyen usta iletişimcilerin, mesajlarını sunmadan önce neler yapması gerektiğini anlatıyor yine. Ancak bu kez işin yeni bir boyutu var: Zamanlama! “Kişinin seçimini belirleyen en önemli etken, doğru ya da yararlı olması değil, karar anında dikkate sunulmasıdır” diyen yazar, ikna sürecinin kilit noktası saydığı “ayrıcalıklı anlar”la tanıştırıyor bizleri.

Söz konusu ayrıcalıklı anları yaratmak ve kullanmak, ama bunu yaparken etik kaygıları sonuna kadar gözetmek isteyen ve yazarın iknanın evrensel 6 ilkesine ek olarak ortaya koyduğu 7. ilkeyi merak eden tüm okurları İknaya Açılan Kapı’dan geçmeye davet ediyoruz.

Ürün Adı: İknaya Açılan Kapı
Ürün Kodu: 9786054584987
Yazar: Robert B. Cialdini
Basım Yılı: 2017
Kapak Türü: Karton Kapak
Sayfa Sayısı: 424
Kağıt Cinsi: 2. Hamur
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